Mobile App Prototype for International Retail Chain
Create a prototype of a mobile app to validate the viability of new ideas with execs and customers.
The Challenge
We were asked to create a modern User Interface for a new mobile app which would allow customers to select and purchase products, and track their purchases over time to earn rewards.
What We Did
We worked with business teams to identify key performance metrics around the gamification of product purchases, and how to display enticing rewards to customers. We created High-Fidelity User Interface Prototypes using modern best practices and interactions designed to incentivise certain customer behaviors.
The Outcome
The UI Prototype was delivered to executive stakeholders, who used it to inform critical business decisions. The executive team was able to understand key customer behaviors which guide the development of the company’s family of applications.
