Product Strategy & Design Insights

So you’ve decided to go on vacation to some far-flung destination. How exciting! What’s the first step in that process? You need to find a flight and book it. Ideally, the process of booking a flight would be easy, even dare we say “fun”. But is it? 

We booked hotel stays at 7 major hospitality brands to document the similarities and contrasts among them. We rank the booking flow itself, including the steps and number of clicks required to book a stay with each brand. We also analyze page…

Chart the Uncharted: How to Build a UX Design Team for Your Company   

We booked flights on 8 major airlines and captured each step of the process. Which one has the easiest booking flow? Check out our Updated Case Study to find out. 

The world of user experience design has long focused on making screens simpler, sparser, and more direct. And with good reason—putting too much information on a screen at once can easily become overwhelming and cause information to get missed as…

We’ve published a lot of content and hosted several podcasts discussing how Design Systems transform operations, enable better collaboration, boost employee morale, and reduce costs for product teams. Most Nine Labs clients will tell you that we…

The New Year is upon us, and now's the time for motivation, reflection, and planning. What better time to implement some simple health checks and strategic workshops to increase productivity and team alignment?

We’re not doubting that your team is smart and fully capable of strong product design, or that your ideas are sound. But isn’t the goal to deliver a product that solves a problem for the customer? 

For years, we’ve asked, “When you think about the typical app or website - what is the one interface element that everyone recognizes, that is always present, that always works reliably?”

In the sometimes siloed, remote work environment powering Tech today, a high-functioning team built on trust and efficiency is critical. After decades of working with countless business leaders and product design teams, and even writing a book about…