About This Episode

It’s easy to get caught up in the excitement of dropping big, bold, and shocking product changes without a lot of forethought. But, unless you’re Apple or Tesla, this approach to design isn’t sustainable. 

Instead, focus on releasing product enhancements that are measurable, reversible, iterative, even humble. This isn’t a sexy approach, but it will create a shipping cycle that produces consistent upgrades customers actually care about.

Listen as host J Cornelius and guest Katrina Bautista uncover user research methods and team alignment tactics that enable this dependable shipping schedule.

Topics Include

  • ‘MacGyvering’ research to bring customer desires to light 
  • Applying psychology principles to user research questions to reveal truths 
  • Using the “Anti-Surprise Law” to safeguard product improvement releases