Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Topic: Design Process
How to Match Your Design Team to Your Business Needs: UX in the Travel Space
Article // Mar 9, 2023 11:08:39 AM // 6 min read
How to Match Your Design Team to Your Business Needs: UX in the Travel Space

Chart the Uncharted: How to Build a UX Design Team for Your Company   
6 Rules for Designing Data-Dense Screens
Article // Feb 16, 2023 1:19:32 PM // 5 min read
6 Rules for Designing Data-Dense Screens

The world of user experience design has long focused on making screens simpler, sparser, and more direct. And with good reason—putting too much information on a screen at once can easily become overwhelming and cause information to get missed as…
3 Quick, Low-Cost Steps to a Solid Design System
Article // Aug 18, 2021 2:25:38 PM // 6 min read
3 Quick, Low-Cost Steps to a Solid Design System

The benefits of a design system are well-known, yet many companies are intimidated by the prospect of creating one. They don’t know where to begin, they think it’s a gargantuan undertaking, and they’re not sure anyone will care about it anyway. 
Organizing Your Design Documents to Increase Productivity
Article // May 20, 2021 1:30:00 PM // 6 min read
Organizing Your Design Documents to Increase Productivity

Imagine building a house one room at a time, without blueprints, instead of on a solid foundation. You decide, arbitrarily, to build the kitchen first. But you forget that you also need a bathroom off the kitchen, so you go back and tack that on.…
How J.P. Morgan Runs Cross-Functional Teams Within Legacy Infrastructure
Podcast // Apr 21, 2021 9:18:53 AM // 1 min read
How J.P. Morgan Runs Cross-Functional Teams Within Legacy Infrastructure

How can companies — especially large companies — achieve that perfect triad of collaboration between the design, business, and technology teams? It’s a perennial question that remains largely unsolved. 
Great Design Is Non-Negotiable — Here’s the Science to Prove It
Article // Mar 31, 2021 11:20:46 AM // 7 min read
Great Design Is Non-Negotiable — Here’s the Science to Prove It

Great design is not a luxury. It’s a necessity.   This bears repeating: Great design, a product that looks good and works well, is essential for success. Software has matured enough that you simply will not succeed with an ugly, ill-conceived…
Your Team’s Efficiency Depends on Empathy
Podcast // Mar 17, 2021 9:00:00 AM // 1 min read
Your Team’s Efficiency Depends on Empathy

Speed is a key ingredient in a successful product design process. After all, if you can’t iterate fast enough, you risk losing the market for your product. Not to mention that a poor design process drains your resources.  But, when a project stalls,…
How Shopify Guides Consistent Product Improvements
Podcast // Feb 26, 2021 10:56:06 AM // 1 min read
How Shopify Guides Consistent Product Improvements

About This Episode It’s easy to get caught up in the excitement of dropping big, bold, and shocking product changes without a lot of forethought. But, unless you’re Apple or Tesla, this approach to design isn’t sustainable. 
Troubleshooting Common Product Design Mistakes with Ryan Frederick of AWH
Podcast // Jan 22, 2021 12:57:30 PM // 1 min read
Troubleshooting Common Product Design Mistakes with Ryan Frederick of AWH

It’s human nature to want to solve problems as soon as they come into view — no matter if the problem is worth your efforts in the first place. We’re also wired to think a complex problem warrants an equally complex solution. 
3 Steps to Faster Product Design Through Cross-Team Collaboration
Article // Jan 19, 2021 10:29:24 AM // 6 min read
3 Steps to Faster Product Design Through Cross-Team Collaboration

You know you need to keep pace with competitors, but you can’t seem to release new products or updates fast enough. And it’s not because you don’t have inventive ideas or dedicated employees. It’s too often the result of dysfunctional or inadequate…

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