Product Strategy & Design Insights

So you’ve decided to go on vacation to some far-flung destination. How exciting! What’s the first step in that process? You need to find a flight and book it. Ideally, the process of booking a flight would be easy, even dare we say “fun”. But is it? 

We booked hotel stays at 7 major hospitality brands to document the similarities and contrasts among them. We rank the booking flow itself, including the steps and number of clicks required to book a stay with each brand. We also analyze page…

We booked flights on 8 major airlines and captured each step of the process. Which one has the easiest booking flow? Check out our Updated Case Study to find out. 

With multiple customer segments in diverse markets, you’re leading a truly complex company. It’s no wonder creating a native app for your digital product is proving difficult. 

Great design is not a luxury. It’s a necessity.   This bears repeating: Great design, a product that looks good and works well, is essential for success. Software has matured enough that you simply will not succeed with an ugly, ill-conceived…

The tech industry is full of stereotypes. The business exec who only talks in MBA acronyms and spreadsheets. The developer who’d rather code alone in a dark room than attend a co-worker’s birthday lunch. The diva designer who always insists on more…

Speed is a key ingredient in a successful product design process. After all, if you can’t iterate fast enough, you risk losing the market for your product. Not to mention that a poor design process drains your resources.  But, when a project stalls,…

Are you ignoring your customers?  If you’ve done any user research, even with just a few customers, you’ve likely uncovered very obvious customer pain points that can be fixed. While these customer insights are valuable and actionable, it can be…

You may have found yourself in a debate over competing products, teams, or devices. You have your reasons, and defend your choice over the other. When you enter the “bias zone” for the usual topics like sports or tech - it can negatively impact user…

In the classic film National Lampoon’s Vacation, Clark Griswold uses a simple computer program to map out the trip from Chicago to Los Angeles. He wants to get the family to WallyWorld and “maximize the fun time without missing out on any of the…