Target Market Definition
1-hour video session per market segment that will help you clearly understand your target market by:
- Breaking it down into clear market segments
- Defining who the users and buyers are in those segments
- Outlining the risks, pressures, desires, and questions those users and buyers have
When we’re done you’ll have a Target Market Map that outlines everything for your ongoing reference.
We’ll also use this map as the foundation for the next meeting... Value Proposition Definition.
Value Proposition Definition
Several 1-hour video conference meetings to discuss and define your Value Proposition to the people in the Target Market Segments we defined above. We will define:
- What tasks do these people perform in their role?
- What pain points do they have when performing these tasks?
- What features of your product or service can help reduce or eliminate that pain?
- What are the benefits - or gains created - by that feature?
Delivery of a Value Proposition Map document for your ongoing internal reference.
Communications Strategy
Use your newly refined Target Market Definition and Value Proposition Map to create messaging that captures the attention of your target market.
By talking about the benefits your product provides for each role within your target market segment, you’ll create messaging that’s more precise, engaging, and effective.
No more mad-lib “we do ____ for _____” statements.
You’ll finally be able to talk about your products and services in a way that generates real results.
Optional Implementation Guidance
- Strategy Check-in every 2 weeks
30-minute call every two weeks to review the previous period’s activity and adjust strategy as necessary.
