Even the best companies in the world make mistakes. Our review process helps make sure your product strategy is pointed the right direction and on the path to success.
The most common reason companies make product strategy mistakes is they’re too close to the problem and don’t validate their ideas with real customers.
It’s really easy to get caught up in the day-to-day and not notice you’re off track until it’s too late.
Those mistakes might look small and insignificant at the time. This is where things can - and often do - go wrong. A small difference between what the company is building and what the market wants can make a huge impact.
The good news: these big mistakes are easy to avoid.
The typical non-stop flight from the US to Europe takes about 8 1/2 hours. As a passenger, the flight is generally uneventful. You get on the plane, take your seat, and arrive at your destination. The passenger has a seamless experience. These are your customers.
It’s a different story for the pilot. 99% of the time the plane is off course and the flight path needs adjustment. That could be up 10,000 minor course corrections over 8 1/2 hours, or 2 every minute! This is your product team.
Modern planes have sophisticated flight computers to help keep the plane on course. You still need a pilot (and co-pilot) to make sure the flight arrives to the right destination safe and on time. This is a good product strategy.
Fortunately, you won’t have to adjust that often, but you do need to make sure your product strategy is on the right path and stays that way.
A great product strategy starts by making sure your team agrees on the destination. That destination is building a product customers want to use. Or as they say in the startup world, Market/Product Fit.
The flight plan is your product roadmap. You have to measure whether you’re on the right path as you build your product, and do it often. That’s talking to customers.
Our Product Strategy Review helps you see if you’re on the right course, or need a slight adjustment.
The value they bring to a project is immeasurable. They’re always focused on asking the right question, digging into the core of the problem, and coming up with excellent strategic solutions.Matt Malament - Director, Global Category Strategy at InterContinental Hotels Group
Overview meeting with your team to outline what you’re building, who you’re building it for, and how you measure product success.
We’ll also look at how the product fits into the overall goals for the company, and how best to support those goals moving forward.
We talk with internal stakeholders about their view of the product, the current roadmap, and which metrics they want to move.
Then we talk with your customers about their needs and wants, how they use your product, and their expected outcomes.
We take all the notes from the interviews and perform a Gap Analysis based on what we heard.
This process helped us figure out exactly what to do next with our mobile app. I’m pretty sure it saved us several months of work and at least $50,000 because we didn’t build the wrong thing.Randall S. - VP of Product, Inc. 500 Fintech Platform