For over 14 years, Nine Labs has been providing product strategy & advisory services to some of the world’s biggest brands & fastest growing startups.

We help business leaders get clarity about the strategic challenges they face and confidence in how to overcome them.

These are generally the areas we cover:

• Competitive Benchmarking

• Brand & Product Positioning

• Value Proposition Definition

• Service Offering Composition

• Future Proofing

How We Work

1) Assessment: Our team will talk with your teams about the current state things, the desired future state, and how to close the gap.

2) Recommendations: You’ll get a detailed outline of recommendations, and a roadmap for execution and implementation with your team.

3) Implementation: Based on the recommendations and your roadmap, we’ll work alongside your team to solve issues specific to your company’s needs.

THE DETAILS

• Location: In-person is preferred, but all sessions can be held remotely from anywhere in the world.

• Duration: Expect the Assessment and Recommendations to take at least several weeks from start to finish, subject to availability of your team. Expect the Implementation Phase to take at least 60 days, depending on the complexity of the recommendations.

• Scheduling: We can usually schedule the first Assessment Meeting within 14 business days.

• Participation: Critical leaders and decision makers from your team must participate.

• Deliverables: Hours of industry leading advice that follows a written agenda & process, very carefully and concisely stated recommendations for your note taking, and later expansions as necessary. These are spread across several calls and multiple emails.

Ready to Improve?

First: You contact us by phone ‪(+1-404-461-9933)‬ or email (hello@ninelabs.com). We arrange a time to speak briefly about your situation and whether or not this is a good fit for you. Assuming you want to move forward…

Second: We send you acceptance materials. You’ll receive an agreement (to sign and return), a list of materials to gather, and a non-disclosure agreement that we have already signed to ensure confidentiality.

Once you have formally accepted the engagement, you will receive an invoice. Upon receipt of payment, we will schedule all required meetings and begin the Assessment Phase. There will be a two-week period to allow you to gather the other materials we’ve requested.

Third: We’ll conduct the bulk of the discovery and insight-sharing. This can be covered in as little as 6 weeks, but more typically requires 8-10 weeks, and depends on your schedule and how you learn. You are in control of the pacing.

During this time, we will have at a minimum six different meetings and discussions, with adequate time between modules to digest and start making decisions. After each meeting, you’ll receive a concise list of next steps and homework.

These are generally the areas we cover:

• Competitive Benchmarking

• Brand & Product Positioning

• Value Proposition Definition

• Service Offering Composition

• Future Proofing

Fourth: We’ll stand by during implementation. We will assist you via phone or email over a period of up to three months or three significant phone calls, whichever is first.

You will begin to see positive change very early in the process. In fact, gathering the materials is a learning exercise. Some of the changes can happen quickly, and others may take up to eighteen months. The recommendations are a balance between the eventual positive impact vs. the short term disruption, which we attempt to minimize as much as possible.

Not Ready To Engage?

Then you should read Loops - Building Products with Clarity & Confidence, our Amazon best-selling book on product design.