About Nine Labs - the #1 UX Team in Travel

Different By Design

In addition to our full-time staff at Atlanta HQ and regular presence in New York City, we retain a deep network of consultants, researchers, designers, engineers, developers, and analysts. Our extended team includes some of the most talented people in the industry, and when needed, we bring them in to get your project done right the first time.

Startup Thinking at Enterprise Scale

Due to our long history, deep experience, and proven success in the startup world, we can bring fresh thinking to enterprise problems.

Remote-first teams using the “Hollywood” Model

Our teams have been working across the globe for decades. We put only the right people on the team and we can work anywhere in the world.

Technology and Platform Agnostic by Design

We don't write production code so we can remain technology agnostic and focus on creating and capturing value for the business and its customers.

The value they bring to a project is immeasurable. They're always focused on asking the right question, digging into the core of the problem, and coming up with excellent strategic solutions.
Matt Malament - Director, Global Category Strategy at InterContinental Hotels Group

Our Guiding Principles

Integrity

We do the right thing. Treat everyone with respect. Avoid volatility, uncertainty, complexity, and ambiguity. Create stability, confidence, simplicity, clarity.

Collaboration

We work as a team, with each other and our clients. This is an idea meritocracy. There is no design by committee or consensus. The best idea wins.

Motivation

We have a bias for action. It’s okay to make mistakes, but unacceptable not to learn from them. Don’t leave things undecided when it’s possible to make a decision.

Honesty

We operate with transparency and candor. Be open and honest with each other and our clients. Speak your mind and raise issues early to prevent death by paper-cut.

Focus

Keep the outcome in mind. Every task should get us closer to the goal. Stay in your swim-lane and don't pull other people from theirs. Do what is necessary, and not more.

Balance

Live to work, not work to live. Have fun doing the work, even when it’s hard. Support each other professionally and personally. Take time to recharge when needed.

Tools and Technology

Our teams are versed in a wide array of design tools and technologies, including Bootstrap, the Apple Human Interface Guidelines, Google Material Design, and Microsoft Fluent Design System.

Organizations We Love

We believe in collaboration and building community. Below are organizations we’ve connected with that foster design, technology, and innovation. They are full of smart and curious people. Click on each logo to learn more!