Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Post-It Process
Article // Mar 17, 2015 7:52:00 PM // 2 min read
Post-It Process

If you walk by our office and see a wall covered in Post-It notes, odds are we’re in the throes of an information logistics planning session.

The Eureka Effect
Article // Mar 4, 2015 7:50:00 PM // 1 min read
The Eureka Effect

In a recent session with an enterprise software client, the EVP of Product was explaining how the development team was struggling with a workflow for one of their new applications. We looked at the interface wireframes for a solution.

Looks Can Be Deceiving
Article // Feb 26, 2015 7:48:00 PM // less than 1 min read
Looks Can Be Deceiving

PLEASING AESTHETICS DO NOT ALWAYS EQUAL EFFECTIVENESS. Some designs might look great but don’t seem to generate results for the business. Others might be visually underwhelming and drive a lot of revenue (just look at craigslist).

It’s Better Together
Article // Feb 3, 2015 7:41:00 PM // 2 min read
It’s Better Together

People love to speak their mind, share their thoughts, their selfies, photos of their brunch. They want to be included, to have a say in how things are done. But even in today’s oversharing society, some clients are surprised when we want include…

What is Brand Experience Design?
Article // Dec 5, 2014 7:34:00 PM // 4 min read
What is Brand Experience Design?

FERRARI. APPLE. IKEA. These are household names in much of the world. Each of them evokes certain feelings. You have a connection with each brand in some way, even if it’s at a distance. Regardless of where you see these brands you get a consistent…

How Interfaces Impact User Satisfaction
Article // Oct 13, 2014 7:26:00 PM // 4 min read
How Interfaces Impact User Satisfaction

We’ve become so used to technology being a part of our everyday lives that most of the time we don’t even think about its use. Behind the scenes, though, and particularly with the computerization of banking services, research now focuses heavily on…

Together we can make it happen.

Your customers, your team, and your company need real results. That’s exactly what we deliver.

Outcomes We Produce

We thrive on understanding your business, your customers, and how to build products that create real value.

Explore Our Services