Our Latest Insights

How we think and what we’re working on.

How Your Customer's Brain Decides What to Pay For
How Your Customer's Brain Decides What to Pay For
Jul 5, 2019 // 2 min read

The interplay between the three factors of your customer's needs, wants, and fears affects the perceived value of your product. Which is hugely important because it plays into how people decide what to pay.

The End of an Era at Apple
The End of an Era at Apple
Jun 28, 2019 // 1 min read

Welp. It's over, kids. Or soon will be. The much celebrated and literal Knight of Design, Sir Jony Ive, has decided to leave Apple. The Financial Times broke the news yesterday saying

Building Products in The New Economy
Building Products in The New Economy
Jun 28, 2019 // 3 min read

In the dark ages before the Internet, we lived in a seller-driven economy. People were only aware of what was at their local market, so they had limited choice. People relied on advertising and word-of-mouth to learn about new products and services.…

Empathy and Personalization at Scale
Empathy and Personalization at Scale
Jun 21, 2019 // 3 min read

They say everyone’s favorite thing to hear is their own name. That’s why sales people are trained to learn your name quickly and use it a few times in conversation, to build rapport and trust. 

Innovation Isn't a Side-Project
Innovation Isn't a Side-Project
Jun 14, 2019 // 3 min read

14 time zones, 6 flights, 4 layovers, 2 trains, 3 hotels, and dozens of Wifi networks and one giant salt mine later, I'm back in the US. I've talked with lots of entrepreneurs and investors from the world over on this trip, and have come to a…

The UX of International Travel
The UX of International Travel
Jun 8, 2019 // 4 min read

I’m writing this from the airport in Bucharest, Romania. Techsylvania (a leading tech conference of Eastern Europe) has invited me Cluj-Napoca to talk about my upcoming book and lead a workshop on Human-Centered Product Design. What better way to…

The Importance of Process
The Importance of Process
May 24, 2019 // 2 min read

If you're like me, you have a stack of ideas in the back of your mind. Ideas for new apps, how to improve something in your business, or how to make a product better. Ideas are awesome, but they're worthless without execution.

Innovation Isn't Always Awesome
Innovation Isn't Always Awesome
May 17, 2019 // 4 min read

Companies of all sizes are pushing their teams to be "innovative". It's the modern buzzword, and it's in heavy rotation in boardrooms across the globe. Trouble is, "innovation" is a vague concept. Without a clear business objective, "innovation"…

Tech is Creating a Reality Distortion Field
Tech is Creating a Reality Distortion Field
May 10, 2019 // 2 min read

Almost anyone with a WiFi connection can tell you technology has changed the way people behave and interact with each other, both online and IRL. It's no mystery that social networks have had a profound impact on society as a whole. What's not being…

The Sonic Backlash
The Sonic Backlash
May 10, 2019 // 3 min read

Making movies is expensive. Very expensive. Reports say the new Sonic the Hedgehog movie was budgeted at $90MM, before the backlash. "What backlash?" you ask? Read on...