Who Decides Whether to Buy Your Product?

April 19, 2019
Posted in

Design, Customer Experience, Decision-making, Knowing Your Customer

Not all buyers are the same. In every transaction, big or small, you have an economic buyer, the person who makes the money decision, and you have the needs buyer, the person who needs their problem solved. Sometimes these buyers are the same…

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The Rise of No-Code App Development

April 12, 2019
Posted in

Design, Product Design, Application Design, Application Development, Data Integration

My inbox has been flooded with news about startups offering ways to create apps with no-code. Most of them aren't much more than API connected spreadsheets on steroids, and that's not an insult. Some are much more than that, offering complex data…

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Avoiding Analysis Paralysis

April 12, 2019
Posted in

Design, Customer Experience, Design Process, Decision-making, Product Design

Have you ever fallen victim to analysis paralysis? I bet you have. Not sure what that is? Here’s an example:

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Using Hypotheses to Make Better Decisions at Scale

April 05, 2019
Posted in

Design, Design Process, Product Strategy

We talk about assumptions and hypotheses a lot when we're developing product strategy and making decisions on what to build. Whether you're creating something new or rethinking an existing product, you have to make some bold choices about what…

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Using Exchange Theory to Guide Pricing Decisions

April 05, 2019
Posted in

Design, Design Process, Product Strategy, Business

How do you decide whether something is valuable to you? What's the right price for your product or service? How much is too much? Or too little?

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The Difference Between UI and UX

March 29, 2019
Posted in

Design, User Experience, User Interface Design, UX Strategy

We're talking about this again? Okay. It's simple.

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Design is not that Important

March 22, 2019
Posted in

Design, Design Thinking, Innovation, Product Strategy

John Maeda, former MIT professor and renown designer, sent shivers down the spines of designers everywhere in his recent Design in Tech Report when he made the bold statement

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Human-centered Design isn't just for digital businesses

March 22, 2019
Posted in

Design, Design Thinking, Entrepreneurship, Customer Experience, Human-Centered Design, Innovation, Business

Executives in legacy businesses, particularly those who aren't digital-first, often ask me how human-centered design can help them when they aren't shipping digital products. Look no further than the retail fashion chain Zara. 

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When Business Goals ≠ User Goals

March 15, 2019
Posted in

Design, Entrepreneurship, UX Strategy, Human-Centered Design, Innovation, Business

Twelve years ago at a SXSW afterparty Jeremy Keith, a fellow designer, first told me about "Twitter". It was just a fledgling text message service at the time. At his encouragement, at 1:28 PM on March 10th 2007 I sent a text message to 40404 (this…

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