Our Latest Insights

How we think and what we’re working on.

The New Economy & Scaling Fast
The New Economy & Scaling Fast
Apr 26, 2019 // 3 min read

In the dark ages before the Internet, we lived in a seller-driven economy. People were only aware of what was at their local market, so they had limited choices. People relied on advertising and word-of-mouth to learn about new products and…

Who Decides Whether to Buy Your Product?
Who Decides Whether to Buy Your Product?
Apr 19, 2019 // 2 min read

Not all buyers are the same. In every transaction, big or small, you have an economic buyer, the person who makes the money decision, and you have the needs buyer, the person who needs their problem solved. Sometimes these buyers are the same…

The Rise of No-Code App Development
The Rise of No-Code App Development
Apr 12, 2019 // 2 min read

My inbox has been flooded with news about startups offering ways to create apps with no-code. Most of them aren't much more than API connected spreadsheets on steroids, and that's not an insult. Some are much more than that, offering complex data…

Avoiding Analysis Paralysis
Avoiding Analysis Paralysis
Apr 12, 2019 // 2 min read

Have you ever fallen victim to analysis paralysis? I bet you have. Not sure what that is? Here’s an example:

Using Hypotheses to Make Better Decisions at Scale
Using Hypotheses to Make Better Decisions at Scale
Apr 5, 2019 // 2 min read

We talk about assumptions and hypotheses a lot when we're developing product strategy and making decisions on what to build. Whether you're creating something new or rethinking an existing product, you have to make some bold choices about what…

Using Exchange Theory to Guide Pricing Decisions
Using Exchange Theory to Guide Pricing Decisions
Apr 5, 2019 // 2 min read

How do you decide whether something is valuable to you? What's the right price for your product or service? How much is too much? Or too little?

The Difference Between UI and UX
The Difference Between UI and UX
Mar 29, 2019 // 2 min read

We're talking about this again? Okay. It's simple.

An Apple Event Without New Hardware?
An Apple Event Without New Hardware?
Mar 29, 2019 // 2 min read

Design is not that Important
Design is not that Important
Mar 22, 2019 // 2 min read

John Maeda, former MIT professor and renown designer, sent shivers down the spines of designers everywhere in his recent Design in Tech Report when he made the bold statement

Human-centered Design isn't just for digital businesses
Human-centered Design isn't just for digital businesses
Mar 22, 2019 // 3 min read

Executives in legacy businesses, particularly those who aren't digital-first, often ask me how human-centered design can help them when they aren't shipping digital products. Look no further than the retail fashion chain Zara.