Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Building Products in The New Economy
Article // Jun 28, 2019 11:28:00 AM // 2 min read
Building Products in The New Economy

In the dark ages before the Internet, we lived in a seller-driven economy. People were only aware of what was at their local market, so they had limited choice. People relied on advertising and word-of-mouth to learn about new products and services.…

Empathy and Personalization at Scale
Article // Jun 21, 2019 5:21:00 PM // 3 min read
Empathy and Personalization at Scale

They say everyone’s favorite thing to hear is their own name. That’s why sales people are trained to learn your name quickly and use it a few times in conversation, to build rapport and trust. 

Innovation Isn't a Side-Project
Article // Jun 14, 2019 3:12:00 PM // 3 min read
Innovation Isn't a Side-Project

14 time zones, 6 flights, 4 layovers, 2 trains, 3 hotels, and dozens of Wifi networks and one giant salt mine later, I'm back in the US. I've talked with lots of entrepreneurs and investors from the world over on this trip, and have come to a…

The UX of International Travel
Article // Jun 7, 2019 9:22:00 PM // 4 min read
The UX of International Travel

I’m writing this from the airport in Bucharest, Romania. Techsylvania (a leading tech conference of Eastern Europe) has invited me Cluj-Napoca to talk about my upcoming book and lead a workshop on Human-Centered Product Design. What better way to…

The Importance of Process
Article // May 24, 2019 6:00:00 PM // 2 min read
The Importance of Process

If you're like me, you have a stack of ideas in the back of your mind. Ideas for new apps, how to improve something in your business, or how to make a product better. Ideas are awesome, but they're worthless without execution.

Innovation Isn't Always Awesome
Article // May 17, 2019 5:49:00 PM // 4 min read
Innovation Isn't Always Awesome

Companies of all sizes are pushing their teams to be "innovative". It's the modern buzzword, and it's in heavy rotation in boardrooms across the globe. Trouble is, "innovation" is a vague concept. Without a clear business objective, "innovation"…

Tech is Creating a Reality Distortion Field
Article // May 10, 2019 5:09:00 PM // 2 min read
Tech is Creating a Reality Distortion Field

Almost anyone with a WiFi connection can tell you technology has changed the way people behave and interact with each other, both online and IRL. It's no mystery that social networks have had a profound impact on society as a whole. What's not being…

The Sonic Backlash
Article // May 10, 2019 5:04:00 PM // 3 min read
The Sonic Backlash

Making movies is expensive. Very expensive. Reports say the new Sonic the Hedgehog movie was budgeted at $90MM, before the backlash. "What backlash?" you ask? Read on...

The New Economy & Scaling Fast
Article // Apr 26, 2019 3:47:00 PM // 3 min read
The New Economy & Scaling Fast

In the dark ages before the Internet, we lived in a seller-driven economy. People were only aware of what was at their local market, so they had limited choices. People relied on advertising and word-of-mouth to learn about new products and…

Who Decides Whether to Buy Your Product?
Article // Apr 19, 2019 12:02:00 PM // 2 min read
Who Decides Whether to Buy Your Product?

Not all buyers are the same. In every transaction, big or small, you have an economic buyer, the person who makes the money decision, and you have the needs buyer, the person who needs their problem solved. Sometimes these buyers are the same…

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