The Business Value of Design

March 15, 2019
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Design, Design Thinking, Entrepreneurship, Strategy, Human-Centered Design, Innovation, Product Strategy, Business

Look at the last 5 years. The black line is the S&P 500. The colored lines are companies who use human-centered design and design thinking as a core product strategy. Great design process drives real results. The trick is aligning the business goals…

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The Biggest Design Problem on the Internet

March 08, 2019
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Design, User Experience, Customer Experience, Innovation

Authentication. Or in everyday terms, usernames and passwords. We all have too many, and managing them is a major pain. That pain is exponential for companies who have to manage credentials for their employees. I've seen corporate IT managers pull…

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From Idea to Revenue as Fast as Possible

March 08, 2019
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Design, Entrepreneurship, Human-Centered Design, Innovation, Product Strategy, Business

You probably get ideas all the time, and a lot of ideas seem good at the time you have them. A few ideas turn out to be good, a few of those turn into products, and even fewer turn into viable businesses. The difference between the ones that make it…

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Solid vs. Outline Icons: Which Are Faster to Recognize?

March 01, 2019
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Design, User Experience, Design Thinking, User Interface Design

No doubt you've seen lots of icons while using your favorite websites and apps. Have you ever thought about which icons are easier to recognize? Icons are one of those little details that can make or break the experience of using an app. They need…

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User Experience Design in a Virtual World

March 01, 2019
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Design, User Experience, UX Strategy, Innovation

Fortnite and Apex Legends are no doubt juggernauts in the game world. The difference many in the game community are calling out between these two game ecosystems is fascinating. 

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The Best Design Advice is 200 Years Old

February 22, 2019
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Design, Design Thinking, Design Process, Innovation

Every once in a while something from the past becomes front and center again. History repeats itself, and all. Such is the case with John Ruskin. Never heard of him? You're not alone. I first heard of Ruskin years ago. The article linked below…

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Spotify Wants all Your Ears

February 22, 2019
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Design, Strategy, Innovation, Product Strategy, Business

It's no secret that Spotify is pushing hard to get as many monthly subscribers as possible. It's all about the MRR. Last week they announced the acquisition of Gimlet (producers of severalgreatpodcasts you should try) and Anchor. All in, Spotify…

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Ford Bets Big on Design Thinking

February 08, 2019
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Design, Design Thinking, Strategy, Design Process, Innovation, Product Strategy, Business

Why did Ford hire a furniture maker as CEO instead of someone with more automotive experience? The short story is because Jim Hackett understands the importance of designing products for the people who will use them.

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4 Steps to a Human-Centered Business Model

December 06, 2017
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Design, Entrepreneurship, Strategy, Human-Centered Design, Product Strategy, Business

Understanding what people want and designing things that satisfy them is the most powerful way to achieve business goals. Whether you're selling products or services, you might find that traditional marketing isn't working as well as you'd hoped. No…

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How to Conduct a Brand Check-In

October 25, 2017
Posted in

Design, Process, Strategy, branding, Innovation, Business

Developing your brand isn't just a one-and-done deal. A business brand is like a living, breathing entity that requires ongoing care and maintenance. Just as you make adjustments and refinements in your life when things aren't working, the same goes…

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