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How we think and what we’re working on.

When Business Goals ≠ User Goals
When Business Goals ≠ User Goals
Mar 15, 2019 // 3 min read

Twelve years ago at a SXSW afterparty Jeremy Keith, a fellow designer, first told me about "Twitter". It was just a fledgling text message service at the time. At his encouragement, at 1:28 PM on March 10th 2007 I sent a text message to 40404 (this…

The Business Value of Design
The Business Value of Design
Mar 15, 2019 // 2 min read

Look at the last 5 years. The black line is the S&P 500. The colored lines are companies who use human-centered design and design thinking as a core product strategy. Great design process drives real results. The trick is aligning the business goals…

The Biggest Design Problem on the Internet
The Biggest Design Problem on the Internet
Mar 8, 2019 // 2 min read

Authentication. Or in everyday terms, usernames and passwords. We all have too many, and managing them is a major pain. That pain is exponential for companies who have to manage credentials for their employees. I've seen corporate IT managers pull…

From Idea to Revenue as Fast as Possible
From Idea to Revenue as Fast as Possible
Mar 8, 2019 // 3 min read

You probably get ideas all the time, and a lot of ideas seem good at the time you have them. A few ideas turn out to be good, a few of those turn into products, and even fewer turn into viable businesses. The difference between the ones that make it…

Solid vs. Outline Icons: Which Are Faster to Recognize?
Solid vs. Outline Icons: Which Are Faster to Recognize?
Mar 1, 2019 // 1 min read

No doubt you've seen lots of icons while using your favorite websites and apps. Have you ever thought about which icons are easier to recognize? Icons are one of those little details that can make or break the experience of using an app. They need…

User Experience Design in a Virtual World
User Experience Design in a Virtual World
Mar 1, 2019 // 2 min read

Fortnite and Apex Legends are no doubt juggernauts in the game world. The difference many in the game community are calling out between these two game ecosystems is fascinating. 

The Best Design Advice is 200 Years Old
The Best Design Advice is 200 Years Old
Feb 22, 2019 // 1 min read

Every once in a while something from the past becomes front and center again. History repeats itself, and all. Such is the case with John Ruskin. Never heard of him? You're not alone. I first heard of Ruskin years ago. The article linked below…

Spotify Wants all Your Ears
Spotify Wants all Your Ears
Feb 22, 2019 // 1 min read

It's no secret that Spotify is pushing hard to get as many monthly subscribers as possible. It's all about the MRR. Last week they announced the acquisition of Gimlet (producers of several great podcasts you should try) and Anchor. All in, Spotify…

Ford Bets Big on Design Thinking
Ford Bets Big on Design Thinking
Feb 8, 2019 // 1 min read

Why did Ford hire a furniture maker as CEO instead of someone with more automotive experience? The short story is because Jim Hackett understands the importance of designing products for the people who will use them.

4 Steps to a Human-Centered Business Model
4 Steps to a Human-Centered Business Model
Dec 6, 2017 // 7 min read

Understanding what people want and designing things that satisfy them is the most powerful way to achieve business goals. Whether you're selling products or services, you might find that traditional marketing isn't working as well as you'd hoped. No…