Empathy Maps: The Business of Putting Users First

August 15, 2017
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Design, User Experience, Design Thinking, Customer Experience, Design Process, Human-Centered Design, Innovation, Product Strategy

Working in UX, we take empathy for granted. To us, it may feel like an overused buzzword, but we don’t realize that the majority of the business world hasn’t heard “empathy” within the context of a professional organization before.

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UX Design, UI Design and No Design  —  Oh My!

August 08, 2017
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Design, User Experience, Design Thinking, User Interface Design, Customer Experience, Design Process

Can I share with you that I am not that fun at parties. For those of you who have met me in person, that will make sense, and you won’t be surprised that my go-to small talk question (a party faux-pas) is “what do you do for work?” I actually love…

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Don't Leave Behavioral Economics Behind

July 25, 2017
Posted in

Design, User Experience

I have this problem right now. I’ve been trying to cut down on discretionary spending (especially recurring payments). This means no Netflix and even my precious gym membership is on hold. It also means my Audible membership has been canceled. In…

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Sprinting Like a Designer

July 11, 2017
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Design, User Experience, UX Strategy

So you know how the Olympics has a bunch of different sports? Sports where individuals are competing for time? We can all agree that there are different kinds of sprinters — runners, cyclists, swimmers, oh my! What if there were also other kinds…

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Your Cyclical SDLC is a Downward Spiral

March 07, 2017
Posted in

Design, Process, Customer Experience

At some point in my life, software stopped being an app on a CD-ROM that you bought in a cereal-sized box, and started being a web-based thing pulled up in an internet browser. At subsequent points in my life, I worked on software products – from…

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ROWE Your Boat

December 13, 2016
Posted in

Design, Process

Most of us have worked in several environments over the course of our professional tenures. Every office is different, with individual subcultures, expectations, “vibes” and jargon. And with those differences come preferences. And with those…

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Why We've Gone Gadget Free at Meetings

November 10, 2016
Posted in

Design, Process

Yeah, you read that right: our digital agency has gone gadget free at meetings. Take a deep breath, all ye techies, this is the best decision we’ve made since coffee, and I’ll tell you why.

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48in48: A weekend working for a great cause

November 02, 2016
Posted in

Design, Process, Marketing

Everybody’s Working for the Weekend On October 21, a swarm of eager designers descended on General Assembly, Atlanta. Volunteers from design and development shops of all shapes and sizes had signed up to donate their weekends, and it couldn’t have…

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Obsess Over Your Customers, Not Your Competition

October 25, 2016
Posted in

Design, Strategy, Marketing, Customer Experience

TL;DR - Your customers will be able to tell you more than your competitors ever will. Obsess over your customers - past, current and future - not your competition, and the results will speak for themselves.

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