Our Latest Insights

How we think and what we’re working on.

Obsess Over Your Customers, Not Your Competition
Obsess Over Your Customers, Not Your Competition
Oct 25, 2016 // 5 min read

TL;DR - Your customers will be able to tell you more than your competitors ever will. Obsess over your customers - past, current and future - not your competition, and the results will speak for themselves.

Discovery Project Protocol
Discovery Project Protocol
Sep 16, 2016 // 2 min read

TL;DR - A paid discovery project must provide the basis for decisions down the line - taking the time to establish competitive, market, and consumer insights will show you the way forward. Audio and transcript here.

Keep eCommerce Findability in Mind
Keep eCommerce Findability in Mind
Sep 9, 2016 // 3 min read

Replacing Shoes, Replacing Shopping Habits The story starts with a pair of Sam & Libby sandals I honestly didn't think I would like from Target. I was hesitant to join the metallic shoe trend, but these were a tactful mix of multiple metallics (how…

Design Driven
Design Driven
Sep 2, 2016 // 1 min read

J sat down last week for a chat with Sandbox ATL's Scott Henderson on the Hump Day Exchange Podcast. After an intro that mentions his holy trinity (whisky, cigars, and the Big Green Egg) the first 15 minutes are J's time in the hot seat.

Shop Talk: 6 Digital Strategy Tools We Love
Shop Talk: 6 Digital Strategy Tools We Love
Aug 22, 2016 // 5 min read

In 2016, your business cannot be successful without a strong digital strategy. But as we all know, the hard part is the execution, not the strategy. When you boil it down, your digital strategy is only as strong as the tools you use to execute it.

Mobile Navigation Starts with the User
Mobile Navigation Starts with the User
Aug 16, 2016 // 8 min read

On Mobile Devices, finding your way on apps or websites of any significant size can be frustrating. You’re faced with one of three options: limited navigation items that fit on the side or top, truncated to save room with a link to “view full site”;…

Designing for Good
Designing for Good
Aug 11, 2016 // 3 min read

Inspiration from Sullivan's Travels Years ago, my dad challenged himself to watch every great American film. Though my sister and I were but wee girls, we eagerly joined. We tried to stay awake for “Citizen Kane,” laughed through “Some like it Hot,”…

Framing Your Design Challenges
Framing Your Design Challenges
Aug 9, 2016 // 4 min read

There you are, in a meeting with your design team and someone asks "How are we going to do that?!" This is a design challenge, and it happens all the time.

Good UX Wouldn’t Be So Hard to Find
Good UX Wouldn’t Be So Hard to Find
Jul 27, 2016 // 2 min read

As a UI designer, it is pretty easy to find yourself encountering bad UX design examples.

Impact: The Power of Purpose
Impact: The Power of Purpose
May 23, 2016 // 2 min read

You don't have to be a philanthropist to do work that matters. Do you ever wonder whether your work matters?