Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Ford Bets Big on Design Thinking
Article // Feb 8, 2019 12:00:00 PM // 1 min read
Ford Bets Big on Design Thinking

Why did Ford hire a furniture maker as CEO instead of someone with more automotive experience? The short story is because Jim Hackett understands the importance of designing products for the people who will use them.

Dan Mall - Superfriendly
Podcast // Feb 5, 2019 4:00:23 AM // less than 1 min read
Dan Mall - Superfriendly

Dan Mall is a creative director and advisor from Philly. He’s the founder and executive director of SuperFriendly, a design collaborative that gives clients direction. Dan is an enthralled husband & dad, author of Pricing Design, and co-founder of…

Shay Howe - ActiveCampaign
Podcast // Jan 22, 2019 4:00:40 AM // less than 1 min read
Shay Howe - ActiveCampaign

As a designer and front-end developer, Shay Howe has a passion for solving problems while building creative and intuitive products. He specializes in product design and development, operations, and organizational leadership, areas in which he…

Phillip Hunter - Pulse Labs
Podcast // Jan 15, 2018 4:15:10 AM // 1 min read
Phillip Hunter - Pulse Labs

A technology product design leader for 20 years, Phillip is at a fourth start-up growing its offering to customers. Pulse Labs assesses and helps improve the experience of using AI-powered digital assistants such as Amazon Alexa and Google…

Greg Storey, Jina Anne, Jonathan Snook - The Season 2 Finale & Holiday Special
Podcast // Dec 26, 2017 4:00:55 AM // 2 min read
Greg Storey, Jina Anne, Jonathan Snook - The Season 2 Finale & Holiday Special

Welcome to the Season 2 Finale and special holiday edition of Design Driven. Recording this show was a lot of fun, and you’ll hear why as you get into it.

Andy Vitale - Polaris Industries
Podcast // Dec 17, 2017 4:00:17 AM // 1 min read
Andy Vitale - Polaris Industries

Designing software is one thing. Understanding the needs,  of people buying a physical product is entirely different. Or is it? Today I’m talking to Andy Vi-tally about designing experiences at 3M, and his new role at Polaris where they make…

Arin Bhowmick- IBM
Podcast // Dec 12, 2017 4:00:57 AM // 1 min read
Arin Bhowmick- IBM

Making software on a global scale is really hard. You have to know what each person is trying to do and how to tailor the experience to their specific needs.

4 Steps to a Human-Centered Business Model
Article // Dec 6, 2017 10:46:00 AM // 7 min read
4 Steps to a Human-Centered Business Model

Understanding what people want and designing things that satisfy them is the most powerful way to achieve business goals. Whether you're selling products or services, you might find that traditional marketing isn't working as well as you'd hoped. No…

Matthew Marshall - New Story
Podcast // Nov 28, 2017 11:10:48 AM // less than 1 min read
Matthew Marshall - New Story

Matthew Marshall is Co-founder and Head of Product at New Story – a nonprofit startup that transforms slums into sustainable communities around the world. Matthew is a Y-Combinator graduate, World Economic Forum Global Shaper, University of Georgia…

Jeremy Haile - Sideqik
Podcast // Nov 17, 2017 11:48:34 AM // 1 min read
Jeremy Haile - Sideqik

Jeremy is co-founder and CEO at Sideqik, a platform that helps brands develop impactful relationships with great influencers and get their products in front of the right consumers. Sideqik works with some of the world’s top brands like Logitech,…

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