Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Human-centered Design isn't just for digital businesses
Article // Mar 22, 2019 1:19:00 PM // 3 min read
Human-centered Design isn't just for digital businesses

Executives in legacy businesses, particularly those who aren't digital-first, often ask me how human-centered design can help them when they aren't shipping digital products. Look no further than the retail fashion chain Zara. 

When Business Goals are not User Goals
Article // Mar 15, 2019 6:17:00 PM // 3 min read
When Business Goals are not User Goals

Twelve years ago at a SXSW afterparty Jeremy Keith, a fellow designer, first told me about "Twitter". It was just a fledgling text message service at the time. At his encouragement, at 1:28 PM on March 10th 2007 I sent a text message to 40404 (this…

The Business Value of Design
Article // Mar 15, 2019 7:45:00 AM // 2 min read
The Business Value of Design

Look at the last 5 years. The black line is the S&P 500. The colored lines are companies who use human-centered design and design thinking as a core product strategy. Great design process drives real results. The trick is aligning the business goals…

The Biggest Design Problem on the Internet
Article // Mar 8, 2019 4:00:00 PM // 2 min read
The Biggest Design Problem on the Internet

Authentication. Or in everyday terms, usernames and passwords. We all have too many, and managing them is a major pain. That pain is exponential for companies who have to manage credentials for their employees. I've seen corporate IT managers pull…

From Idea to Revenue as Fast as Possible
Article // Mar 8, 2019 8:00:00 AM // 3 min read
From Idea to Revenue as Fast as Possible

You probably get ideas all the time, and a lot of ideas seem good at the time you have them. A few ideas turn out to be good, a few of those turn into products, and even fewer turn into viable businesses. The difference between the ones that make it…

Solid vs. Outline Icons: Which Are Faster to Recognize?
Article // Mar 1, 2019 8:00:00 AM // 1 min read
Solid vs. Outline Icons: Which Are Faster to Recognize?

No doubt you've seen lots of icons while using your favorite websites and apps. Have you ever thought about which icons are easier to recognize? Icons are one of those little details that can make or break the experience of using an app. They need…

User Experience Design in a Virtual World
Article // Mar 1, 2019 8:00:00 AM // 2 min read
User Experience Design in a Virtual World

Fortnite and Apex Legends are no doubt juggernauts in the game world. The difference many in the game community are calling out between these two game ecosystems is fascinating. 

The Best Design Advice is 200 Years Old
Article // Feb 22, 2019 8:00:00 AM // 1 min read
The Best Design Advice is 200 Years Old

Every once in a while something from the past becomes front and center again. History repeats itself, and all. Such is the case with John Ruskin. Never heard of him? You're not alone. I first heard of Ruskin years ago. The article linked below…

Spotify Wants all Your Ears
Article // Feb 22, 2019 8:00:00 AM // 1 min read
Spotify Wants all Your Ears

It's no secret that Spotify is pushing hard to get as many monthly subscribers as possible. It's all about the MRR. Last week they announced the acquisition of Gimlet (producers of several great podcasts you should try) and Anchor. All in, Spotify…

Ford Bets Big on Design Thinking
Article // Feb 8, 2019 12:00:00 PM // 1 min read
Ford Bets Big on Design Thinking

Why did Ford hire a furniture maker as CEO instead of someone with more automotive experience? The short story is because Jim Hackett understands the importance of designing products for the people who will use them.

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