Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

4 Steps to a Human-Centered Business Model
Article // Dec 6, 2017 10:46:00 AM // 7 min read
4 Steps to a Human-Centered Business Model

Understanding what people want and designing things that satisfy them is the most powerful way to achieve business goals. Whether you're selling products or services, you might find that traditional marketing isn't working as well as you'd hoped. No…

How to Conduct a Brand Check-In
Article // Oct 25, 2017 4:24:00 PM // 2 min read
How to Conduct a Brand Check-In

Developing your brand isn't just a one-and-done deal. A business brand is like a living, breathing entity that requires ongoing care and maintenance. Just as you make adjustments and refinements in your life when things aren't working, the same goes…

Empathy Maps: The Business of Putting Users First
Article // Aug 15, 2017 12:35:00 PM // 5 min read
Empathy Maps: The Business of Putting Users First

Working in UX, we take empathy for granted. To us, it may feel like an overused buzzword, but we don’t realize that the majority of the business world hasn’t heard “empathy” within the context of a professional organization before.

UX Design, UI Design and No Design  —  Oh My!
Article // Aug 8, 2017 12:08:00 PM // 5 min read
UX Design, UI Design and No Design  —  Oh My!

Can I share with you that I am not that fun at parties. For those of you who have met me in person, that will make sense, and you won’t be surprised that my go-to small talk question (a party faux-pas) is “what do you do for work?” I actually love…

Don't Leave Behavioral Economics Behind
Article // Jul 25, 2017 12:03:00 PM // 6 min read
Don't Leave Behavioral Economics Behind

I have this problem right now. I’ve been trying to cut down on discretionary spending (especially recurring payments). This means no Netflix and even my precious gym membership is on hold. It also means my Audible membership has been canceled. In…

Sprinting Like a Designer
Article // Jul 11, 2017 11:40:00 AM // 4 min read
Sprinting Like a Designer

So you know how the Olympics has a bunch of different sports? Sports where individuals are competing for time? We can all agree that there are different kinds of sprinters — runners, cyclists, swimmers, oh my! What if there were also other kinds…

Your Cyclical SDLC is a Downward Spiral
Article // Mar 7, 2017 1:15:00 PM // 4 min read
Your Cyclical SDLC is a Downward Spiral

At some point in my life, software stopped being an app on a CD-ROM that you bought in a cereal-sized box, and started being a web-based thing pulled up in an internet browser. At subsequent points in my life, I worked on software products – from…

Value-First Communication
Article // Jan 31, 2017 6:05:00 AM // 8 min read
Value-First Communication

Communication is one of those tricky things that we only notice when it’s done poorly. As a marketer, you know the product you’re positioning has value. But do you know how to effectively communicate that value to your customers and prospects?…

ROWE Your Boat
Article // Dec 13, 2016 7:03:00 AM // 3 min read
ROWE Your Boat

Most of us have worked in several environments over the course of our professional tenures. Every office is different, with individual subcultures, expectations, “vibes” and jargon. And with those differences come preferences. And with those…

Obsess Over Your Customers, Not Your Competition
Article // Oct 25, 2016 2:21:00 PM // 5 min read
Obsess Over Your Customers, Not Your Competition

TL;DR - Your customers will be able to tell you more than your competitors ever will. Obsess over your customers - past, current and future - not your competition, and the results will speak for themselves.

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