Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Discovery Project Protocol
Article // Sep 16, 2016 4:46:00 PM // 2 min read
Discovery Project Protocol

TL;DR - A paid discovery project must provide the basis for decisions down the line - taking the time to establish competitive, market, and consumer insights will show you the way forward. Audio and transcript here.

Keep eCommerce Findability in Mind
Article // Sep 9, 2016 12:32:00 PM // 3 min read
Keep eCommerce Findability in Mind

Replacing Shoes, Replacing Shopping Habits The story starts with a pair of Sam & Libby sandals I honestly didn't think I would like from Target. I was hesitant to join the metallic shoe trend, but these were a tactful mix of multiple metallics (how…

Design Driven
Article // Sep 2, 2016 12:24:00 PM // 1 min read
Design Driven

J sat down last week for a chat with Sandbox ATL's Scott Henderson on the Hump Day Exchange Podcast. After an intro that mentions his holy trinity (whisky, cigars, and the Big Green Egg) the first 15 minutes are J's time in the hot seat.

Shop Talk: 6 Digital Strategy Tools We Love
Article // Aug 22, 2016 12:18:00 PM // 5 min read
Shop Talk: 6 Digital Strategy Tools We Love

In 2016, your business cannot be successful without a strong digital strategy. But as we all know, the hard part is the execution, not the strategy. When you boil it down, your digital strategy is only as strong as the tools you use to execute it.

Mobile Navigation Starts with the User
Article // Aug 16, 2016 12:06:00 PM // 8 min read
Mobile Navigation Starts with the User

On Mobile Devices, finding your way on apps or websites of any significant size can be frustrating. You’re faced with one of three options: limited navigation items that fit on the side or top, truncated to save room with a link to “view full site”;…

Framing Your Design Challenges
Article // Aug 9, 2016 11:47:00 AM // 4 min read
Framing Your Design Challenges

There you are, in a meeting with your design team and someone asks "How are we going to do that?!" This is a design challenge, and it happens all the time.

Good UX Wouldn’t Be So Hard to Find
Article // Jul 27, 2016 7:05:00 AM // 2 min read
Good UX Wouldn’t Be So Hard to Find

As a UI designer, it is pretty easy to find yourself encountering bad UX design examples.

Impact: The Power of Purpose
Article // May 23, 2016 11:02:00 AM // 2 min read
Impact: The Power of Purpose

Do you ever wonder whether your work matters? I do. At times we’re all confronted with the question of whether our work is impactful, and whether it matters.

You Can't Buy Authenticity
Article // May 21, 2016 2:05:00 PM // 2 min read
You Can't Buy Authenticity

It slid right by the first time. Just another silly video someone posted on Facebook. Then it popped up again, and again, and again. Each time being posted by people closer and closer to my inner circle. And then I watched it.

10 Commandments of Visual Communication
Article // Jan 6, 2016 10:37:00 AM // 9 min read
10 Commandments of Visual Communication

When it comes to visual communication, what you see is what you get. There are no second chances, no redos. Visuals are an enormously effective form of communication, but they’re also fairly unforgiving. Studies have shown time and again that visual…

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