Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Category: Articles
Value-First Communication
Article // Jan 31, 2017 6:05:00 AM // 8 min read
Value-First Communication

Communication is one of those tricky things that we only notice when it’s done poorly. As a marketer, you know the product you’re positioning has value. But do you know how to effectively communicate that value to your customers and prospects?…

ROWE Your Boat
Article // Dec 13, 2016 7:03:00 AM // 3 min read
ROWE Your Boat

Most of us have worked in several environments over the course of our professional tenures. Every office is different, with individual subcultures, expectations, “vibes” and jargon. And with those differences come preferences. And with those…

Obsess Over Your Customers, Not Your Competition
Article // Oct 25, 2016 2:21:00 PM // 5 min read
Obsess Over Your Customers, Not Your Competition

TL;DR - Your customers will be able to tell you more than your competitors ever will. Obsess over your customers - past, current and future - not your competition, and the results will speak for themselves.

Discovery Project Protocol
Article // Sep 16, 2016 4:46:00 PM // 2 min read
Discovery Project Protocol

TL;DR - A paid discovery project must provide the basis for decisions down the line - taking the time to establish competitive, market, and consumer insights will show you the way forward. Audio and transcript here.

Keep eCommerce Findability in Mind
Article // Sep 9, 2016 12:32:00 PM // 3 min read
Keep eCommerce Findability in Mind

Replacing Shoes, Replacing Shopping Habits The story starts with a pair of Sam & Libby sandals I honestly didn't think I would like from Target. I was hesitant to join the metallic shoe trend, but these were a tactful mix of multiple metallics (how…

Design Driven
Article // Sep 2, 2016 12:24:00 PM // 1 min read
Design Driven

J sat down last week for a chat with Sandbox ATL's Scott Henderson on the Hump Day Exchange Podcast. After an intro that mentions his holy trinity (whisky, cigars, and the Big Green Egg) the first 15 minutes are J's time in the hot seat.

Shop Talk: 6 Digital Strategy Tools We Love
Article // Aug 22, 2016 12:18:00 PM // 5 min read
Shop Talk: 6 Digital Strategy Tools We Love

In 2016, your business cannot be successful without a strong digital strategy. But as we all know, the hard part is the execution, not the strategy. When you boil it down, your digital strategy is only as strong as the tools you use to execute it.

Mobile Navigation Starts with the User
Article // Aug 16, 2016 12:06:00 PM // 8 min read
Mobile Navigation Starts with the User

On Mobile Devices, finding your way on apps or websites of any significant size can be frustrating. You’re faced with one of three options: limited navigation items that fit on the side or top, truncated to save room with a link to “view full site”;…

Framing Your Design Challenges
Article // Aug 9, 2016 11:47:00 AM // 4 min read
Framing Your Design Challenges

There you are, in a meeting with your design team and someone asks "How are we going to do that?!" This is a design challenge, and it happens all the time.

Good UX Wouldn’t Be So Hard to Find
Article // Jul 27, 2016 7:05:00 AM // 2 min read
Good UX Wouldn’t Be So Hard to Find

As a UI designer, it is pretty easy to find yourself encountering bad UX design examples.

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