Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Category: Articles
5 Steps to a Better Mobile Experience
Article // Nov 4, 2015 9:43:00 AM // 4 min read
5 Steps to a Better Mobile Experience

A few months ago, I accidentally left my iPhone at home when I headed out for the day. When I realized it wasn’t in my car, I felt like I was missing a limb, and I immediately turned around and drove almost 20 minutes back to the house to grab my…

3 Ways Friction Can Ruin User Experience
Article // Oct 21, 2015 8:02:00 PM // 3 min read
3 Ways Friction Can Ruin User Experience

There is a reason why perpetual motion is scientifically impossible to achieve. Friction. Friction exists at every level in our physical world, and it should be applied to the digital world, too. It’s an important factor in the design of websites,…

Spicing Up UX Design
Article // Oct 20, 2015 7:59:00 PM // 5 min read
Spicing Up UX Design

Inarguably, in today’s day and age, a business’ ability to connect with its customers is critical to success. There’s a new standard when it comes to engaging the consumer, and it can be summed up in one word: emotion. Customers don’t just want to…

How 7 UX Decisions Lead to Better Design
Article // Oct 12, 2015 7:56:00 PM // 4 min read
How 7 UX Decisions Lead to Better Design

When it comes to a company’s online success, it almost goes without saying that user experience is key. It’s becoming apparent, however, that digital-design culture is oversaturated with all things UX. The term “UX” is approaching buzz-phrase…

Post-It Process
Article // Mar 17, 2015 7:52:00 PM // 2 min read
Post-It Process

If you walk by our office and see a wall covered in Post-It notes, odds are we’re in the throes of an information logistics planning session.

The Eureka Effect
Article // Mar 4, 2015 7:50:00 PM // 1 min read
The Eureka Effect

In a recent session with an enterprise software client, the EVP of Product was explaining how the development team was struggling with a workflow for one of their new applications. We looked at the interface wireframes for a solution.

Looks Can Be Deceiving
Article // Feb 26, 2015 7:48:00 PM // less than 1 min read
Looks Can Be Deceiving

PLEASING AESTHETICS DO NOT ALWAYS EQUAL EFFECTIVENESS. Some designs might look great but don’t seem to generate results for the business. Others might be visually underwhelming and drive a lot of revenue (just look at craigslist).

It’s Better Together
Article // Feb 3, 2015 7:41:00 PM // 2 min read
It’s Better Together

People love to speak their mind, share their thoughts, their selfies, photos of their brunch. They want to be included, to have a say in how things are done. But even in today’s oversharing society, some clients are surprised when we want include…

What is Brand Experience Design?
Article // Dec 5, 2014 7:34:00 PM // 4 min read
What is Brand Experience Design?

FERRARI. APPLE. IKEA. These are household names in much of the world. Each of them evokes certain feelings. You have a connection with each brand in some way, even if it’s at a distance. Regardless of where you see these brands you get a consistent…

How Interfaces Impact User Satisfaction
Article // Oct 13, 2014 7:26:00 PM // 4 min read
How Interfaces Impact User Satisfaction

We’ve become so used to technology being a part of our everyday lives that most of the time we don’t even think about its use. Behind the scenes, though, and particularly with the computerization of banking services, research now focuses heavily on…

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