business

The Perpetual Validation Loop

September 30, 2019
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Design, User Experience, Design Thinking, Entrepreneurship, User Interface Design, Customer Experience, UX Strategy, Design Process, Innovation, Product Strategy, Business

You’re going to loop back and forth between prototyping and testing, so what happens when it feels like you’re not getting any traction? This will probably happen. Don’t panic. When you’re stuck in a perpetual loop, it’s usually because you’re not…

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Features vs Benefits: What's the Difference?

July 19, 2019
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Business

It’s important to think about both features and benefits when you’re creating a product or service. What’s the difference? Features are generally quantifiable or tangible. Usually, they relate to a specification of a product or service. Benefits are…

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Using Exchange Theory to Guide Pricing Decisions

April 05, 2019
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Design, Design Process, Product Strategy, Business

How do you decide whether something is valuable to you? What's the right price for your product or service? How much is too much? Or too little?

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Human-centered Design isn't just for digital businesses

March 22, 2019
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Design, Design Thinking, Entrepreneurship, Customer Experience, Human-Centered Design, Innovation, Business

Executives in legacy businesses, particularly those who aren't digital-first, often ask me how human-centered design can help them when they aren't shipping digital products. Look no further than the retail fashion chain Zara. 

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When Business Goals ≠ User Goals

March 15, 2019
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Design, Entrepreneurship, UX Strategy, Human-Centered Design, Innovation, Business

Twelve years ago at a SXSW afterparty Jeremy Keith, a fellow designer, first told me about "Twitter". It was just a fledgling text message service at the time. At his encouragement, at 1:28 PM on March 10th 2007 I sent a text message to 40404 (this…

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The Business Value of Design

March 15, 2019
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Design, Design Thinking, Entrepreneurship, Strategy, Human-Centered Design, Innovation, Product Strategy, Business

Look at the last 5 years. The black line is the S&P 500. The colored lines are companies who use human-centered design and design thinking as a core product strategy. Great design process drives real results. The trick is aligning the business goals…

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From Idea to Revenue as Fast as Possible

March 08, 2019
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Design, Entrepreneurship, Human-Centered Design, Innovation, Product Strategy, Business

You probably get ideas all the time, and a lot of ideas seem good at the time you have them. A few ideas turn out to be good, a few of those turn into products, and even fewer turn into viable businesses. The difference between the ones that make it…

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Spotify Wants all Your Ears

February 22, 2019
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Design, Strategy, Innovation, Product Strategy, Business

It's no secret that Spotify is pushing hard to get as many monthly subscribers as possible. It's all about the MRR. Last week they announced the acquisition of Gimlet (producers of severalgreatpodcasts you should try) and Anchor. All in, Spotify…

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Ford Bets Big on Design Thinking

February 08, 2019
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Design, Design Thinking, Strategy, Design Process, Innovation, Product Strategy, Business

Why did Ford hire a furniture maker as CEO instead of someone with more automotive experience? The short story is because Jim Hackett understands the importance of designing products for the people who will use them.

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