Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Topic: Business Innovation
Why Now Is the Best Time to Invest in New Technology
Article // Jul 20, 2020 1:32:11 PM // 5 min read
Why Now Is the Best Time to Invest in New Technology

It might seem counter-intuitive to start any major new investments in today’s times. Companies in every industry face a lot of headwinds: a global pandemic, economic uncertainty, and history-making moves to deal with systemic racism and…

Serve your customers, not your competition.
Article // Jun 25, 2020 10:00:52 AM // 9 min read
Serve your customers, not your competition.

Just because you and your competitor are targeting the same market doesn’t mean you target the same customer. Spend enough time in any company and you’ll find yourself in a meeting listening to someone say “Our competitor has XYZ features. We should…

Product & Design Leadership in the New Normal
Webinar // May 6, 2020 6:00:00 PM // 1 min read
Product & Design Leadership in the New Normal

The world has been turned upside down. The things we build and how we build them might never be the same. How are some of the smartest product people adapting and thinking about the future? HEAR FROM INDUSTRY LEADERS ON HOW THEY ARE: Leading Remote…

Preparing Your Product Strategy for the New Normal
Webinar // Apr 23, 2020 2:45:00 PM // 1 min read
Preparing Your Product Strategy for the New Normal

If you don’t adapt to the new normal you’ll be left behind by companies who do. What do you need to change your product strategy to adjust to changing customer preferences and demands? Is your company prepared to meet the New Normal of customer…

Shaping Your New Normal
Article // Mar 24, 2020 1:03:43 PM // 3 min read
Shaping Your New Normal

Everyone will have to adjust to changes in the world after the COVID-19 crisis is behind us. The "In-Person Economy" is eroding. Remote work will be more common. People will expect to do more things online than ever before. Many of the old norms you…

The Perpetual Validation Loop
Article // Sep 30, 2019 6:24:00 AM // 3 min read
The Perpetual Validation Loop

You’re going to loop back and forth between prototyping and testing, so what happens when it feels like you’re not getting any traction? This will probably happen. Don’t panic. When you’re stuck in a perpetual loop, it’s usually because you’re not…

Do you *really* understand your User Journey?
Article // Aug 23, 2019 3:02:00 PM // 2 min read
Do you *really* understand your User Journey?

A User Journey is basically what it sounds like: the journey a user goes on when trying to accomplish a task. For example, you might think it’s pretty easy to open your phone and post something on social media. True, but when we break down all the…

Don't Build a MVP!
Article // Aug 16, 2019 3:09:00 PM // 5 min read
Don't Build a MVP!

A popular term in the startup world is MVP, or Minimum Viable Product. An MVP is the simplest version of your product that’s capable of demonstrating the value you have to offer the customer.

The Solution Is Your Destination
Article // Aug 2, 2019 2:10:00 PM // 2 min read
The Solution Is Your Destination

It’s easy to fly from New York to London as a passenger. You get on the plane, listen to the announcements, order a drink, watch a couple movies, and then land in London. It’s all very uneventful.

Fall in Love with the Problem, Not the Solution
Article // Jul 26, 2019 10:16:00 AM // 2 min read
Fall in Love with the Problem, Not the Solution

A few years ago, a bright-eyed entrepreneur came to me with an idea for a new app to help people accomplish their goals by saving more money. Saving enough money is a big problem in the US, so I took the meeting. That’s when it got weird.

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