business

4 Steps to a Human-Centered Business Model

December 06, 2017
Posted in

Design, Entrepreneurship, Strategy, Human-Centered Design, Product Strategy, Business

Understanding what people want and designing things that satisfy them is the most powerful way to achieve business goals. Whether you're selling products or services, you might find that traditional marketing isn't working as well as you'd hoped. No…

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How to Conduct a Brand Check-In

October 25, 2017
Posted in

Design, Process, Strategy, branding, Innovation, Business

Developing your brand isn't just a one-and-done deal. A business brand is like a living, breathing entity that requires ongoing care and maintenance. Just as you make adjustments and refinements in your life when things aren't working, the same goes…

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