Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Topic: Customer Experience
5 Steps for Conducting User Research the Right Way
Article // Jul 8, 2020 10:36:50 AM // 9 min read
5 Steps for Conducting User Research the Right Way

User research is one of the most impactful things you can do to improve your product. To make it an effective part of your design process, you need to adhere to some best practices and avoid shortcuts.

Preparing Your Product Strategy for the New Normal
Webinar // Apr 23, 2020 2:45:00 PM // 1 min read
Preparing Your Product Strategy for the New Normal

If you don’t adapt to the new normal you’ll be left behind by companies who do. What do you need to change your product strategy to adjust to changing customer preferences and demands? Is your company prepared to meet the New Normal of customer…

The Perpetual Validation Loop
Article // Sep 30, 2019 6:24:00 AM // 3 min read
The Perpetual Validation Loop

You’re going to loop back and forth between prototyping and testing, so what happens when it feels like you’re not getting any traction? This will probably happen. Don’t panic. When you’re stuck in a perpetual loop, it’s usually because you’re not…

The Power of a Customer Advisory Council
Article // Sep 9, 2019 8:22:00 PM // 2 min read
The Power of a Customer Advisory Council

As long as you’re continuously talking to your customers, you don’t necessarily have to add more features, but you do need to improve how well you’re solving their problems. A great way to do this early on is by forming an advisory council.

Features vs Benefits: What's the Difference?
Article // Jul 19, 2019 4:58:00 PM // 3 min read
Features vs Benefits: What's the Difference?

It’s important to think about both features and benefits when you’re creating a product or service. What’s the difference? Features are generally quantifiable or tangible. Usually, they relate to a specification of a product or service. Benefits are…

The End of an Era at Apple
Article // Jun 28, 2019 12:45:00 PM // 1 min read
The End of an Era at Apple

Welp. It's over, kids. Or soon will be. The much celebrated and literal Knight of Design, Sir Jony Ive, has decided to leave Apple. The Financial Times broke the news yesterday saying

Building Products in The New Economy
Article // Jun 28, 2019 11:28:00 AM // 2 min read
Building Products in The New Economy

In the dark ages before the Internet, we lived in a seller-driven economy. People were only aware of what was at their local market, so they had limited choice. People relied on advertising and word-of-mouth to learn about new products and services.…

Who Decides Whether to Buy Your Product?
Article // Apr 19, 2019 12:02:00 PM // 2 min read
Who Decides Whether to Buy Your Product?

Not all buyers are the same. In every transaction, big or small, you have an economic buyer, the person who makes the money decision, and you have the needs buyer, the person who needs their problem solved. Sometimes these buyers are the same…

Avoiding Analysis Paralysis
Article // Apr 12, 2019 11:42:00 AM // 2 min read
Avoiding Analysis Paralysis

Have you ever fallen victim to analysis paralysis? I bet you have. Not sure what that is? Here’s an example:

An Apple Event Without New Hardware?
Article // Mar 29, 2019 2:00:00 PM // 2 min read
An Apple Event Without New Hardware?

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