decision making

Who Decides Whether to Buy Your Product?

April 19, 2019
Posted in

Design, Customer Experience, Decision-making, Knowing Your Customer

Not all buyers are the same. In every transaction, big or small, you have an economic buyer, the person who makes the money decision, and you have the needs buyer, the person who needs their problem solved. Sometimes these buyers are the same…

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Avoiding Analysis Paralysis

April 12, 2019
Posted in

Design, Customer Experience, Design Process, Decision-making, Product Design

Have you ever fallen victim to analysis paralysis? I bet you have. Not sure what that is? Here’s an example:

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