design process

The Perpetual Validation Loop

September 30, 2019
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Design, User Experience, Design Thinking, Entrepreneurship, User Interface Design, Customer Experience, UX Strategy, Design Process, Innovation, Product Strategy, Business

You’re going to loop back and forth between prototyping and testing, so what happens when it feels like you’re not getting any traction? This will probably happen. Don’t panic. When you’re stuck in a perpetual loop, it’s usually because you’re not…

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The Power of a Customer Advisory Council

September 09, 2019
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Design, Design Thinking, Design Process

As long as you’re continuously talking to your customers, you don’t necessarily have to add more features, but you do need to improve how well you’re solving their problems. A great way to do this early on is by forming an advisory council.

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What Makes a Healthy Design Team Healthy?

August 30, 2019
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Design, Design Thinking, UX Strategy, Design Process, Design Method

This has been an interesting week. Monday I attended a product404 event where my friend Butler Raines talked about creating a product-led organization at SalesLoft. Then my book was released on Tuesday and my inbox exploded with questions like "why…

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The Importance of a Great Design Process

August 09, 2019
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Design, User Experience, Design Thinking, Strategy, Design Process

Ever notice a recurring theme in your life? I've had several conversations about process with people over the last few weeks. So many conversations, in fact, that I thought it was worth writing about here.

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Avoiding Analysis Paralysis

April 12, 2019
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Design, Customer Experience, Design Process, Decision-making, Product Design

Have you ever fallen victim to analysis paralysis? I bet you have. Not sure what that is? Here’s an example:

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Using Hypotheses to Make Better Decisions at Scale

April 05, 2019
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Design, Design Process, Product Strategy

We talk about assumptions and hypotheses a lot when we're developing product strategy and making decisions on what to build. Whether you're creating something new or rethinking an existing product, you have to make some bold choices about what…

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Using Exchange Theory to Guide Pricing Decisions

April 05, 2019
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Design, Design Process, Product Strategy, Business

How do you decide whether something is valuable to you? What's the right price for your product or service? How much is too much? Or too little?

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The Best Design Advice is 200 Years Old

February 22, 2019
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Design, Design Thinking, Design Process, Innovation

Every once in a while something from the past becomes front and center again. History repeats itself, and all. Such is the case with John Ruskin. Never heard of him? You're not alone. I first heard of Ruskin years ago. The article linked below…

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Ford Bets Big on Design Thinking

February 08, 2019
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Design, Design Thinking, Strategy, Design Process, Innovation, Product Strategy, Business

Why did Ford hire a furniture maker as CEO instead of someone with more automotive experience? The short story is because Jim Hackett understands the importance of designing products for the people who will use them.

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Empathy Maps: The Business of Putting Users First

August 15, 2017
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Design, User Experience, Design Thinking, Customer Experience, Design Process, Human-Centered Design, Innovation, Product Strategy

Working in UX, we take empathy for granted. To us, it may feel like an overused buzzword, but we don’t realize that the majority of the business world hasn’t heard “empathy” within the context of a professional organization before.

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