Our Latest Insights

How we think and what we’re working on.

Shaping Your New Normal
Shaping Your New Normal
Mar 24, 2020 // 3 min read

Everyone will have to adjust to changes in the world after the COVID-19 crisis is behind us. The "In-Person Economy" is eroding. Remote work will be more common. People will expect to do more things online than ever before. Many of the old norms you…

The Perpetual Validation Loop
The Perpetual Validation Loop
Sep 30, 2019 // 3 min read

You’re going to loop back and forth between prototyping and testing, so what happens when it feels like you’re not getting any traction? This will probably happen. Don’t panic. When you’re stuck in a perpetual loop, it’s usually because you’re not…

The Power of a Customer Advisory Council
The Power of a Customer Advisory Council
Sep 10, 2019 // 2 min read

As long as you’re continuously talking to your customers, you don’t necessarily have to add more features, but you do need to improve how well you’re solving their problems. A great way to do this early on is by forming an advisory council.

What Makes a Healthy Design Team Healthy?
What Makes a Healthy Design Team Healthy?
Aug 30, 2019 // 3 min read

This has been an interesting week. Monday I attended a product404 event where my friend Butler Raines talked about creating a product-led organization at SalesLoft. Then my book was released on Tuesday and my inbox exploded with questions like "why…

The Importance of a Great Design Process
The Importance of a Great Design Process
Aug 9, 2019 // 2 min read

Ever notice a recurring theme in your life? I've had several conversations about process with people over the last few weeks. So many conversations, in fact, that I thought it was worth writing about here.

Innovation Isn't Always Awesome
Innovation Isn't Always Awesome
May 17, 2019 // 4 min read

Companies of all sizes are pushing their teams to be "innovative". It's the modern buzzword, and it's in heavy rotation in boardrooms across the globe. Trouble is, "innovation" is a vague concept. Without a clear business objective, "innovation"…

Avoiding Analysis Paralysis
Avoiding Analysis Paralysis
Apr 12, 2019 // 2 min read

Have you ever fallen victim to analysis paralysis? I bet you have. Not sure what that is? Here’s an example:

Using Hypotheses to Make Better Decisions at Scale
Using Hypotheses to Make Better Decisions at Scale
Apr 5, 2019 // 2 min read

We talk about assumptions and hypotheses a lot when we're developing product strategy and making decisions on what to build. Whether you're creating something new or rethinking an existing product, you have to make some bold choices about what…

Using Exchange Theory to Guide Pricing Decisions
Using Exchange Theory to Guide Pricing Decisions
Apr 5, 2019 // 2 min read

How do you decide whether something is valuable to you? What's the right price for your product or service? How much is too much? Or too little?

The Best Design Advice is 200 Years Old
The Best Design Advice is 200 Years Old
Feb 22, 2019 // 1 min read

Every once in a while something from the past becomes front and center again. History repeats itself, and all. Such is the case with John Ruskin. Never heard of him? You're not alone. I first heard of Ruskin years ago. The article linked below…