design thinking

The Perpetual Validation Loop

September 30, 2019
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Design, User Experience, Design Thinking, Entrepreneurship, User Interface Design, Customer Experience, UX Strategy, Design Process, Innovation, Product Strategy, Business

You’re going to loop back and forth between prototyping and testing, so what happens when it feels like you’re not getting any traction? This will probably happen. Don’t panic. When you’re stuck in a perpetual loop, it’s usually because you’re not…

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The Power of a Customer Advisory Council

September 09, 2019
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Design, Design Thinking, Design Process

As long as you’re continuously talking to your customers, you don’t necessarily have to add more features, but you do need to improve how well you’re solving their problems. A great way to do this early on is by forming an advisory council.

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What Makes a Healthy Design Team Healthy?

August 30, 2019
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Design, Design Thinking, UX Strategy, Design Process, Design Method

This has been an interesting week. Monday I attended a product404 event where my friend Butler Raines talked about creating a product-led organization at SalesLoft. Then my book was released on Tuesday and my inbox exploded with questions like "why…

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Don't Build a MVP!

August 16, 2019
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Design, User Experience, Design Thinking, Strategy, UX Strategy, Innovation, Product Strategy

A popular term in the startup world is MVP, or Minimum Viable Product. An MVP is the simplest version of your product that’s capable of demonstrating the value you have to offer the customer.

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The Importance of a Great Design Process

August 09, 2019
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Design, User Experience, Design Thinking, Strategy, Design Process

Ever notice a recurring theme in your life? I've had several conversations about process with people over the last few weeks. So many conversations, in fact, that I thought it was worth writing about here.

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The Solution Is Your Destination

August 02, 2019
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Design, User Experience, Design Thinking, Strategy, Innovation

It’s easy to fly from New York to London as a passenger. You get on the plane, listen to the announcements, order a drink, watch a couple movies, and then land in London. It’s all very uneventful.

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Design is not that Important

March 22, 2019
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Design, Design Thinking, Innovation, Product Strategy

John Maeda, former MIT professor and renown designer, sent shivers down the spines of designers everywhere in his recent Design in Tech Report when he made the bold statement

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Human-centered Design isn't just for digital businesses

March 22, 2019
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Design, Design Thinking, Entrepreneurship, Customer Experience, Human-Centered Design, Innovation, Business

Executives in legacy businesses, particularly those who aren't digital-first, often ask me how human-centered design can help them when they aren't shipping digital products. Look no further than the retail fashion chain Zara. 

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The Business Value of Design

March 15, 2019
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Design, Design Thinking, Entrepreneurship, Strategy, Human-Centered Design, Innovation, Product Strategy, Business

Look at the last 5 years. The black line is the S&P 500. The colored lines are companies who use human-centered design and design thinking as a core product strategy. Great design process drives real results. The trick is aligning the business goals…

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