How we think and what we’re working on.
You’re going to loop back and forth between prototyping and testing, so what happens when it feels like you’re not getting any traction? This will probably happen. Don’t panic. When you’re stuck in a perpetual loop, it’s usually because you’re not…
As long as you’re continuously talking to your customers, you don’t necessarily have to add more features, but you do need to improve how well you’re solving their problems. A great way to do this early on is by forming an advisory council.
This has been an interesting week. Monday I attended a product404 event where my friend Butler Raines talked about creating a product-led organization at SalesLoft. Then my book was released on Tuesday and my inbox exploded with questions like "why…
A popular term in the startup world is MVP, or Minimum Viable Product. An MVP is the simplest version of your product that’s capable of demonstrating the value you have to offer the customer.
Ever notice a recurring theme in your life? I've had several conversations about process with people over the last few weeks. So many conversations, in fact, that I thought it was worth writing about here.
It’s easy to fly from New York to London as a passenger. You get on the plane, listen to the announcements, order a drink, watch a couple movies, and then land in London. It’s all very uneventful.
John Maeda, former MIT professor and renown designer, sent shivers down the spines of designers everywhere in his recent Design in Tech Report when he made the bold statement
Executives in legacy businesses, particularly those who aren't digital-first, often ask me how human-centered design can help them when they aren't shipping digital products. Look no further than the retail fashion chain Zara.
Look at the last 5 years. The black line is the S&P 500. The colored lines are companies who use human-centered design and design thinking as a core product strategy. Great design process drives real results. The trick is aligning the business goals…