design thinking

Solid vs. Outline Icons: Which Are Faster to Recognize?

March 01, 2019
Posted in

Design, User Experience, Design Thinking, User Interface Design

No doubt you've seen lots of icons while using your favorite websites and apps. Have you ever thought about which icons are easier to recognize? Icons are one of those little details that can make or break the experience of using an app. They need…

Keep reading...

The Best Design Advice is 200 Years Old

February 22, 2019
Posted in

Design, Design Thinking, Design Process, Innovation

Every once in a while something from the past becomes front and center again. History repeats itself, and all. Such is the case with John Ruskin. Never heard of him? You're not alone. I first heard of Ruskin years ago. The article linked below…

Keep reading...

Ford Bets Big on Design Thinking

February 08, 2019
Posted in

Design, Design Thinking, Strategy, Design Process, Innovation, Product Strategy, Business

Why did Ford hire a furniture maker as CEO instead of someone with more automotive experience? The short story is because Jim Hackett understands the importance of designing products for the people who will use them.

Keep reading...

Empathy Maps: The Business of Putting Users First

August 15, 2017
Posted in

Design, User Experience, Design Thinking, Customer Experience, Design Process, Human-Centered Design, Innovation, Product Strategy

Working in UX, we take empathy for granted. To us, it may feel like an overused buzzword, but we don’t realize that the majority of the business world hasn’t heard “empathy” within the context of a professional organization before.

Keep reading...

UX Design, UI Design and No Design  —  Oh My!

August 08, 2017
Posted in

Design, User Experience, Design Thinking, User Interface Design, Customer Experience, Design Process

Can I share with you that I am not that fun at parties. For those of you who have met me in person, that will make sense, and you won’t be surprised that my go-to small talk question (a party faux-pas) is “what do you do for work?” I actually love…

Keep reading...

Design Driven

September 02, 2016
Posted in

Design, Design Thinking

J sat down last week for a chat with Sandbox ATL's Scott Henderson on the Hump Day Exchange Podcast. After an intro that mentions his holy trinity (whisky, cigars, and the Big Green Egg) the first 15 minutes are J's time in the hot seat.

Keep reading...

Framing Your Design Challenges

August 09, 2016
Posted in

Design, Design Thinking, Process

There you are, in a meeting with your design team and someone asks "How are we going to do that?!" This is a design challenge, and it happens all the time.

Keep reading...

Make Cheap Mistakes

June 28, 2015
Posted in

Design, Design Thinking, Entrepreneurship, Process, Strategy

One of the most common conversations we have with prospective clients is about risk. Lots of people come to us with ideas they want to build into companies or products. Some of them are really good ideas. All of them have risk.

Keep reading...