design

Don't Leave Behavioral Economics Behind

July 25, 2017
Posted in

Design, User Experience

I have this problem right now. I’ve been trying to cut down on discretionary spending (especially recurring payments). This means no Netflix and even my precious gym membership is on hold. It also means my Audible membership has been canceled. In…

Keep reading...

Sprinting Like a Designer

July 11, 2017
Posted in

Design, User Experience, UX Strategy

So you know how the Olympics has a bunch of different sports? Sports where individuals are competing for time? We can all agree that there are different kinds of sprinters — runners, cyclists, swimmers, oh my! What if there were also other kinds…

Keep reading...

Your Cyclical SDLC is a Downward Spiral

March 07, 2017
Posted in

Design, Process, Customer Experience

At some point in my life, software stopped being an app on a CD-ROM that you bought in a cereal-sized box, and started being a web-based thing pulled up in an internet browser. At subsequent points in my life, I worked on software products – from…

Keep reading...

ROWE Your Boat

December 13, 2016
Posted in

Design, Process

Most of us have worked in several environments over the course of our professional tenures. Every office is different, with individual subcultures, expectations, “vibes” and jargon. And with those differences come preferences. And with those…

Keep reading...

Why We've Gone Gadget Free at Meetings

November 10, 2016
Posted in

Design, Process

Yeah, you read that right: our digital agency has gone gadget free at meetings. Take a deep breath, all ye techies, this is the best decision we’ve made since coffee, and I’ll tell you why.

Keep reading...

48in48: A weekend working for a great cause

November 02, 2016
Posted in

Design, Process, Marketing

Everybody’s Working for the Weekend On October 21, a swarm of eager designers descended on General Assembly, Atlanta. Volunteers from design and development shops of all shapes and sizes had signed up to donate their weekends, and it couldn’t have…

Keep reading...

Obsess Over Your Customers, Not Your Competition

October 25, 2016
Posted in

Design, Strategy, Marketing, Customer Experience

TL;DR - Your customers will be able to tell you more than your competitors ever will. Obsess over your customers - past, current and future - not your competition, and the results will speak for themselves.

Keep reading...

Discovery Project Protocol

September 16, 2016
Posted in

Design, Process

TL;DR - A paid discovery project must provide the basis for decisions down the line - taking the time to establish competitive, market, and consumer insights will show you the way forward. Audio and transcript here.

Keep reading...

Keep eCommerce Findability in Mind

September 09, 2016
Posted in

Design, User Experience, Strategy, User Interface Design

Replacing Shoes, Replacing Shopping Habits The story starts with a pair of Sam & Libby sandals I honestly didn't think I would like from Target. I was hesitant to join the metallic shoe trend, but these were a tactful mix of multiple metallics (how…

Keep reading...