entrepreneurship

The Perpetual Validation Loop

September 30, 2019
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Design, User Experience, Design Thinking, Entrepreneurship, User Interface Design, Customer Experience, UX Strategy, Design Process, Innovation, Product Strategy, Business

You’re going to loop back and forth between prototyping and testing, so what happens when it feels like you’re not getting any traction? This will probably happen. Don’t panic. When you’re stuck in a perpetual loop, it’s usually because you’re not…

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Fall in Love with the Problem, Not the Solution

July 26, 2019
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Design, Entrepreneurship, Innovation, Problem Solving

A few years ago, a bright-eyed entrepreneur came to me with an idea for a new app to help people accomplish their goals by saving more money. Saving enough money is a big problem in the US, so I took the meeting. That’s when it got weird.

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Human-centered Design isn't just for digital businesses

March 22, 2019
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Design, Design Thinking, Entrepreneurship, Customer Experience, Human-Centered Design, Innovation, Business

Executives in legacy businesses, particularly those who aren't digital-first, often ask me how human-centered design can help them when they aren't shipping digital products. Look no further than the retail fashion chain Zara. 

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When Business Goals ≠ User Goals

March 15, 2019
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Design, Entrepreneurship, UX Strategy, Human-Centered Design, Innovation, Business

Twelve years ago at a SXSW afterparty Jeremy Keith, a fellow designer, first told me about "Twitter". It was just a fledgling text message service at the time. At his encouragement, at 1:28 PM on March 10th 2007 I sent a text message to 40404 (this…

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The Business Value of Design

March 15, 2019
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Design, Design Thinking, Entrepreneurship, Strategy, Human-Centered Design, Innovation, Product Strategy, Business

Look at the last 5 years. The black line is the S&P 500. The colored lines are companies who use human-centered design and design thinking as a core product strategy. Great design process drives real results. The trick is aligning the business goals…

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From Idea to Revenue as Fast as Possible

March 08, 2019
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Design, Entrepreneurship, Human-Centered Design, Innovation, Product Strategy, Business

You probably get ideas all the time, and a lot of ideas seem good at the time you have them. A few ideas turn out to be good, a few of those turn into products, and even fewer turn into viable businesses. The difference between the ones that make it…

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4 Steps to a Human-Centered Business Model

December 06, 2017
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Design, Entrepreneurship, Strategy, Human-Centered Design, Product Strategy, Business

Understanding what people want and designing things that satisfy them is the most powerful way to achieve business goals. Whether you're selling products or services, you might find that traditional marketing isn't working as well as you'd hoped. No…

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One Pixel at a Time

November 10, 2015
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Design, Entrepreneurship, Strategy

Welcome to the 21st century, an era when keeping up with the Joneses is a full-time job. Where are you living? Who are you wearing? What are you driving? In this day and age, cutting-edge fashion and designer duds dominate, and no one wants to be…

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Make Cheap Mistakes

June 28, 2015
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Design, Design Thinking, Entrepreneurship, Process, Strategy

One of the most common conversations we have with prospective clients is about risk. Lots of people come to us with ideas they want to build into companies or products. Some of them are really good ideas. All of them have risk.

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