human centered design

Human-centered Design isn't just for digital businesses

March 22, 2019
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Design, Design Thinking, Entrepreneurship, Customer Experience, Human-Centered Design, Innovation, Business

Executives in legacy businesses, particularly those who aren't digital-first, often ask me how human-centered design can help them when they aren't shipping digital products. Look no further than the retail fashion chain Zara. 

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When Business Goals ≠ User Goals

March 15, 2019
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Design, Entrepreneurship, UX Strategy, Human-Centered Design, Innovation, Business

Twelve years ago at a SXSW afterparty Jeremy Keith, a fellow designer, first told me about "Twitter". It was just a fledgling text message service at the time. At his encouragement, at 1:28 PM on March 10th 2007 I sent a text message to 40404 (this…

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The Business Value of Design

March 15, 2019
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Design, Design Thinking, Entrepreneurship, Strategy, Human-Centered Design, Innovation, Product Strategy, Business

Look at the last 5 years. The black line is the S&P 500. The colored lines are companies who use human-centered design and design thinking as a core product strategy. Great design process drives real results. The trick is aligning the business goals…

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From Idea to Revenue as Fast as Possible

March 08, 2019
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Design, Entrepreneurship, Human-Centered Design, Innovation, Product Strategy, Business

You probably get ideas all the time, and a lot of ideas seem good at the time you have them. A few ideas turn out to be good, a few of those turn into products, and even fewer turn into viable businesses. The difference between the ones that make it…

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4 Steps to a Human-Centered Business Model

December 06, 2017
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Design, Entrepreneurship, Strategy, Human-Centered Design, Product Strategy, Business

Understanding what people want and designing things that satisfy them is the most powerful way to achieve business goals. Whether you're selling products or services, you might find that traditional marketing isn't working as well as you'd hoped. No…

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Empathy Maps: The Business of Putting Users First

August 15, 2017
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Design, User Experience, Design Thinking, Customer Experience, Design Process, Human-Centered Design, Innovation, Product Strategy

Working in UX, we take empathy for granted. To us, it may feel like an overused buzzword, but we don’t realize that the majority of the business world hasn’t heard “empathy” within the context of a professional organization before.

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