Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Topic: Human Centered Design
Phillip Hunter - Pulse Labs
Podcast // Jan 15, 2018 4:15:10 AM // 1 min read
Phillip Hunter - Pulse Labs

A technology product design leader for 20 years, Phillip is at a fourth start-up growing its offering to customers. Pulse Labs assesses and helps improve the experience of using AI-powered digital assistants such as Amazon Alexa and Google…

4 Steps to a Human-Centered Business Model
Article // Dec 6, 2017 10:46:00 AM // 7 min read
4 Steps to a Human-Centered Business Model

Understanding what people want and designing things that satisfy them is the most powerful way to achieve business goals. Whether you're selling products or services, you might find that traditional marketing isn't working as well as you'd hoped. No…

Matthew Marshall - New Story
Podcast // Nov 28, 2017 11:10:48 AM // less than 1 min read
Matthew Marshall - New Story

Matthew Marshall is Co-founder and Head of Product at New Story – a nonprofit startup that transforms slums into sustainable communities around the world. Matthew is a Y-Combinator graduate, World Economic Forum Global Shaper, University of Georgia…

Jeremy Haile - Sideqik
Podcast // Nov 17, 2017 11:48:34 AM // 1 min read
Jeremy Haile - Sideqik

Jeremy is co-founder and CEO at Sideqik, a platform that helps brands develop impactful relationships with great influencers and get their products in front of the right consumers. Sideqik works with some of the world’s top brands like Logitech,…

Nikhil Deshpande - GeorgiaGov Interactive
Podcast // Oct 31, 2017 9:42:27 AM // 36 min read
Nikhil Deshpande - GeorgiaGov Interactive

As Director of GeorgiaGov Interactive at the Georgia Technology Authority, Nikhil Deshpande leads the team responsible for managing Georgia.gov, the official online portal to Georgia state government, and a web-publishing platform for state agencies…

Empathy Maps: The Business of Putting Users First
Article // Aug 15, 2017 12:35:00 PM // 5 min read
Empathy Maps: The Business of Putting Users First

Working in UX, we take empathy for granted. To us, it may feel like an overused buzzword, but we don’t realize that the majority of the business world hasn’t heard “empathy” within the context of a professional organization before.

Kara Kelly - CallRail
Podcast // May 23, 2017 12:00:23 AM // 26 min read
Kara Kelly - CallRail

Kara Kelly heads up the rapidly-growing product design team at CallRail. Today we’ll talk about how CallRail uses human-centered design and customer feedback to take a simple idea and turn it into one of Atlanta’s most rapidly growing and profitable…

Lauren Langley - SalesLoft
Podcast // Apr 11, 2017 3:41:46 PM // 20 min read
Lauren Langley - SalesLoft

Lauren Langley is a Senior Product Designer with SalesLoft, where she leads the Product Design team. She has 15 years of design experience across industries and business sectors, in the disciplines of user experience, interaction design, user…

Aaron Irizarry - Nasdaq Design
Podcast // Apr 6, 2017 8:11:11 AM // 37 min read
Aaron Irizarry - Nasdaq Design

Aaron Irizarry (a.k.a. “Ron”), is the Director of User Experience at Nasdaq and has been building products for startups and large corporations for over 15 years. He is also a life long Dodgers fan, heavy metal enthusiast, and co-author of Discussing…

Good UX Wouldn’t Be So Hard to Find
Article // Jul 27, 2016 7:05:00 AM // 2 min read
Good UX Wouldn’t Be So Hard to Find

As a UI designer, it is pretty easy to find yourself encountering bad UX design examples.

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