Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Topic: Human Centered Design
Impact: The Power of Purpose
Article // May 23, 2016 11:02:00 AM // 2 min read
Impact: The Power of Purpose

Do you ever wonder whether your work matters? I do. At times we’re all confronted with the question of whether our work is impactful, and whether it matters.

You Can't Buy Authenticity
Article // May 21, 2016 2:05:00 PM // 2 min read
You Can't Buy Authenticity

It slid right by the first time. Just another silly video someone posted on Facebook. Then it popped up again, and again, and again. Each time being posted by people closer and closer to my inner circle. And then I watched it.

3 Ways Friction Can Ruin User Experience
Article // Oct 21, 2015 8:02:00 PM // 3 min read
3 Ways Friction Can Ruin User Experience

There is a reason why perpetual motion is scientifically impossible to achieve. Friction. Friction exists at every level in our physical world, and it should be applied to the digital world, too. It’s an important factor in the design of websites,…

What is Brand Experience Design?
Article // Dec 5, 2014 7:34:00 PM // 4 min read
What is Brand Experience Design?

FERRARI. APPLE. IKEA. These are household names in much of the world. Each of them evokes certain feelings. You have a connection with each brand in some way, even if it’s at a distance. Regardless of where you see these brands you get a consistent…

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