Our Latest Insights

How we think and what we’re working on.

The Perpetual Validation Loop
The Perpetual Validation Loop
Sep 30, 2019 // 3 min read

You’re going to loop back and forth between prototyping and testing, so what happens when it feels like you’re not getting any traction? This will probably happen. Don’t panic. When you’re stuck in a perpetual loop, it’s usually because you’re not…

Do you *really* understand your User Journey?
Do you *really* understand your User Journey?
Aug 23, 2019 // 2 min read

A User Journey is basically what it sounds like: the journey a user goes on when trying to accomplish a task. For example, you might think it’s pretty easy to open your phone and post something on social media. True, but when we break down all the…

Don't Build a MVP!
Don't Build a MVP!
Aug 16, 2019 // 5 min read

A popular term in the startup world is MVP, or Minimum Viable Product. An MVP is the simplest version of your product that’s capable of demonstrating the value you have to offer the customer.

The Solution Is Your Destination
The Solution Is Your Destination
Aug 2, 2019 // 2 min read

It’s easy to fly from New York to London as a passenger. You get on the plane, listen to the announcements, order a drink, watch a couple movies, and then land in London. It’s all very uneventful.

Fall in Love with the Problem, Not the Solution
Fall in Love with the Problem, Not the Solution
Jul 26, 2019 // 2 min read

A few years ago, a bright-eyed entrepreneur came to me with an idea for a new app to help people accomplish their goals by saving more money. Saving enough money is a big problem in the US, so I took the meeting. That’s when it got weird.

Innovation Isn't a Side-Project
Innovation Isn't a Side-Project
Jun 14, 2019 // 3 min read

14 time zones, 6 flights, 4 layovers, 2 trains, 3 hotels, and dozens of Wifi networks and one giant salt mine later, I'm back in the US. I've talked with lots of entrepreneurs and investors from the world over on this trip, and have come to a…

An Apple Event Without New Hardware?
An Apple Event Without New Hardware?
Mar 29, 2019 // 2 min read

Design is not that Important
Design is not that Important
Mar 22, 2019 // 2 min read

John Maeda, former MIT professor and renown designer, sent shivers down the spines of designers everywhere in his recent Design in Tech Report when he made the bold statement

Human-centered Design isn't just for digital businesses
Human-centered Design isn't just for digital businesses
Mar 22, 2019 // 3 min read

Executives in legacy businesses, particularly those who aren't digital-first, often ask me how human-centered design can help them when they aren't shipping digital products. Look no further than the retail fashion chain Zara. 

When Business Goals ≠ User Goals
When Business Goals ≠ User Goals
Mar 15, 2019 // 3 min read

Twelve years ago at a SXSW afterparty Jeremy Keith, a fellow designer, first told me about "Twitter". It was just a fledgling text message service at the time. At his encouragement, at 1:28 PM on March 10th 2007 I sent a text message to 40404 (this…