marketing

48in48: A weekend working for a great cause

November 02, 2016
Posted in

Design, Process, Marketing

Everybody’s Working for the Weekend On October 21, a swarm of eager designers descended on General Assembly, Atlanta. Volunteers from design and development shops of all shapes and sizes had signed up to donate their weekends, and it couldn’t have…

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Obsess Over Your Customers, Not Your Competition

October 25, 2016
Posted in

Design, Strategy, Marketing, Customer Experience

TL;DR - Your customers will be able to tell you more than your competitors ever will. Obsess over your customers - past, current and future - not your competition, and the results will speak for themselves.

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You Can't Buy Authenticity

May 21, 2016
Posted in

Design, Marketing

It slid right by the first time. Just another silly video someone posted on Facebook. Then it popped up again, and again, and again. Each time being posted by people closer and closer to my inner circle. And then I watched it.

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Marketing Outside of the Box

November 17, 2015
Posted in

Design, Strategy, Marketing

PepsiCo executive Brad Jakeman recently spoke at the Association of National Advertising’s annual “Masters of Marketing” conference in Orlando, FL, and he didn’t pull any punches when it came time for him to address to crowd. He did very little, if…

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We Don't Do That

October 12, 2015
Posted in

Design, User Experience, Strategy, Marketing

In case you missed it, a lot has been happening over here at Nine Labs since Brad and I merged last year.

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