Our Latest Insights

How we think and what we’re working on.

How to Conduct a Brand Check-In
How to Conduct a Brand Check-In
Oct 25, 2017 // 2 min read

Developing your brand isn't just a one-and-done deal. A business brand is like a living, breathing entity that requires ongoing care and maintenance. Just as you make adjustments and refinements in your life when things aren't working, the same goes…

Your Cyclical SDLC is a Downward Spiral
Your Cyclical SDLC is a Downward Spiral
Mar 7, 2017 // 4 min read

At some point in my life, software stopped being an app on a CD-ROM that you bought in a cereal-sized box, and started being a web-based thing pulled up in an internet browser. At subsequent points in my life, I worked on software products – from…

ROWE Your Boat
ROWE Your Boat
Dec 13, 2016 // 3 min read

Most of us have worked in several environments over the course of our professional tenures. Every office is different, with individual subcultures, expectations, “vibes” and jargon. And with those differences come preferences. And with those…

Why We've Gone Gadget Free at Meetings
Why We've Gone Gadget Free at Meetings
Nov 10, 2016 // 4 min read

Yeah, you read that right: our digital agency has gone gadget free at meetings. Take a deep breath, all ye techies, this is the best decision we’ve made since coffee, and I’ll tell you why.

48in48: A weekend working for a great cause
48in48: A weekend working for a great cause
Nov 2, 2016 // 7 min read

Everybody’s Working for the Weekend On October 21, a swarm of eager designers descended on General Assembly, Atlanta. Volunteers from design and development shops of all shapes and sizes had signed up to donate their weekends, and it couldn’t have…

Discovery Project Protocol
Discovery Project Protocol
Sep 16, 2016 // 2 min read

TL;DR - A paid discovery project must provide the basis for decisions down the line - taking the time to establish competitive, market, and consumer insights will show you the way forward. Audio and transcript here.

Shop Talk: 6 Digital Strategy Tools We Love
Shop Talk: 6 Digital Strategy Tools We Love
Aug 22, 2016 // 5 min read

In 2016, your business cannot be successful without a strong digital strategy. But as we all know, the hard part is the execution, not the strategy. When you boil it down, your digital strategy is only as strong as the tools you use to execute it.

Framing Your Design Challenges
Framing Your Design Challenges
Aug 9, 2016 // 4 min read

There you are, in a meeting with your design team and someone asks "How are we going to do that?!" This is a design challenge, and it happens all the time.

Product Roadmaps That Lead to Success
Product Roadmaps That Lead to Success
Nov 16, 2015 // 4 min read

Ahhh, product roadmaps. If you’re a digital designer, chances are great that you’ve labored over one before. Love them or hate them, most organizations revolve around these sometimes-confusing pages.

Make Cheap Mistakes
Make Cheap Mistakes
Jun 29, 2015 // 1 min read

One of the most common conversations we have with prospective clients is about risk. Lots of people come to us with ideas they want to build into companies or products. Some of them are really good ideas. All of them have risk.