Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Topic: Product Strategy
Serve your customers, not your competition.
Article // Jun 25, 2020 10:00:52 AM // 9 min read
Serve your customers, not your competition.

Just because you and your competitor are targeting the same market doesn’t mean you target the same customer. Spend enough time in any company and you’ll find yourself in a meeting listening to someone say “Our competitor has XYZ features. We should…

How OOUX will Transform Your Product Design Thinking.
Webinar // Jun 3, 2020 5:00:00 PM // 1 min read
How OOUX will Transform Your Product Design Thinking.

Object-Oriented UX is a digital design philosophy that respects the fact that people think in objects.

Product & Design Leadership in the New Normal
Webinar // May 6, 2020 6:00:00 PM // 1 min read
Product & Design Leadership in the New Normal

The world has been turned upside down. The things we build and how we build them might never be the same. How are some of the smartest product people adapting and thinking about the future? HEAR FROM INDUSTRY LEADERS ON HOW THEY ARE: Leading Remote…

Preparing Your Product Strategy for the New Normal
Webinar // Apr 23, 2020 2:45:00 PM // 1 min read
Preparing Your Product Strategy for the New Normal

If you don’t adapt to the new normal you’ll be left behind by companies who do. What do you need to change your product strategy to adjust to changing customer preferences and demands? Is your company prepared to meet the New Normal of customer…

Why You Should Consider Hybrid Project Management
Webinar // Apr 15, 2020 12:07:13 PM // 3 min read
Why You Should Consider Hybrid Project Management

There is nothing quite like officially kicking off a new project. The timeline is clear, to-do lists are organized, messages are all in place. It’s what happens next that matters.

Shaping Your New Normal
Article // Mar 24, 2020 1:03:43 PM // 3 min read
Shaping Your New Normal

Everyone will have to adjust to changes in the world after the COVID-19 crisis is behind us. The "In-Person Economy" is eroding. Remote work will be more common. People will expect to do more things online than ever before. Many of the old norms you…

The Perpetual Validation Loop
Article // Sep 30, 2019 6:24:00 AM // 3 min read
The Perpetual Validation Loop

You’re going to loop back and forth between prototyping and testing, so what happens when it feels like you’re not getting any traction? This will probably happen. Don’t panic. When you’re stuck in a perpetual loop, it’s usually because you’re not…

Don't Build a MVP!
Article // Aug 16, 2019 3:09:00 PM // 5 min read
Don't Build a MVP!

A popular term in the startup world is MVP, or Minimum Viable Product. An MVP is the simplest version of your product that’s capable of demonstrating the value you have to offer the customer.

The Importance of a Great Design Process
Article // Aug 9, 2019 3:22:00 PM // 2 min read
The Importance of a Great Design Process

Ever notice a recurring theme in your life? I've had several conversations about process with people over the last few weeks. So many conversations, in fact, that I thought it was worth writing about here.

The Solution Is Your Destination
Article // Aug 2, 2019 2:10:00 PM // 2 min read
The Solution Is Your Destination

It’s easy to fly from New York to London as a passenger. You get on the plane, listen to the announcements, order a drink, watch a couple movies, and then land in London. It’s all very uneventful.

Together we can make it happen.

Your customers, your team, and your company need real results. That’s exactly what we deliver.

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We thrive on understanding your business, your customers, and how to build products that create real value.

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