Our Latest Insights

How we think and what we’re working on.

Shaping Your New Normal
Shaping Your New Normal
Mar 24, 2020 // 3 min read

Everyone will have to adjust to changes in the world after the COVID-19 crisis is behind us. The "In-Person Economy" is eroding. Remote work will be more common. People will expect to do more things online than ever before. Many of the old norms you…

The Perpetual Validation Loop
The Perpetual Validation Loop
Sep 30, 2019 // 3 min read

You’re going to loop back and forth between prototyping and testing, so what happens when it feels like you’re not getting any traction? This will probably happen. Don’t panic. When you’re stuck in a perpetual loop, it’s usually because you’re not…

Don't Build a MVP!
Don't Build a MVP!
Aug 16, 2019 // 5 min read

A popular term in the startup world is MVP, or Minimum Viable Product. An MVP is the simplest version of your product that’s capable of demonstrating the value you have to offer the customer.

Who Decides Whether to Buy Your Product?
Who Decides Whether to Buy Your Product?
Apr 19, 2019 // 2 min read

Not all buyers are the same. In every transaction, big or small, you have an economic buyer, the person who makes the money decision, and you have the needs buyer, the person who needs their problem solved. Sometimes these buyers are the same…

Using Hypotheses to Make Better Decisions at Scale
Using Hypotheses to Make Better Decisions at Scale
Apr 5, 2019 // 2 min read

We talk about assumptions and hypotheses a lot when we're developing product strategy and making decisions on what to build. Whether you're creating something new or rethinking an existing product, you have to make some bold choices about what…

Using Exchange Theory to Guide Pricing Decisions
Using Exchange Theory to Guide Pricing Decisions
Apr 5, 2019 // 2 min read

How do you decide whether something is valuable to you? What's the right price for your product or service? How much is too much? Or too little?

An Apple Event Without New Hardware?
An Apple Event Without New Hardware?
Mar 29, 2019 // 2 min read

Design is not that Important
Design is not that Important
Mar 22, 2019 // 2 min read

John Maeda, former MIT professor and renown designer, sent shivers down the spines of designers everywhere in his recent Design in Tech Report when he made the bold statement

The Business Value of Design
The Business Value of Design
Mar 15, 2019 // 2 min read

Look at the last 5 years. The black line is the S&P 500. The colored lines are companies who use human-centered design and design thinking as a core product strategy. Great design process drives real results. The trick is aligning the business goals…

From Idea to Revenue as Fast as Possible
From Idea to Revenue as Fast as Possible
Mar 8, 2019 // 3 min read

You probably get ideas all the time, and a lot of ideas seem good at the time you have them. A few ideas turn out to be good, a few of those turn into products, and even fewer turn into viable businesses. The difference between the ones that make it…