Our Latest Insights

How we think and what we’re working on.

Don't Build a MVP!
Don't Build a MVP!
Aug 16, 2019 // 5 min read

A popular term in the startup world is MVP, or Minimum Viable Product. An MVP is the simplest version of your product that’s capable of demonstrating the value you have to offer the customer.

The Importance of a Great Design Process
The Importance of a Great Design Process
Aug 9, 2019 // 2 min read

Ever notice a recurring theme in your life? I've had several conversations about process with people over the last few weeks. So many conversations, in fact, that I thought it was worth writing about here.

The Solution Is Your Destination
The Solution Is Your Destination
Aug 2, 2019 // 2 min read

It’s easy to fly from New York to London as a passenger. You get on the plane, listen to the announcements, order a drink, watch a couple movies, and then land in London. It’s all very uneventful.

The Business Value of Design
The Business Value of Design
Mar 15, 2019 // 2 min read

Look at the last 5 years. The black line is the S&P 500. The colored lines are companies who use human-centered design and design thinking as a core product strategy. Great design process drives real results. The trick is aligning the business goals…

Spotify Wants all Your Ears
Spotify Wants all Your Ears
Feb 22, 2019 // 1 min read

It's no secret that Spotify is pushing hard to get as many monthly subscribers as possible. It's all about the MRR. Last week they announced the acquisition of Gimlet (producers of several great podcasts you should try) and Anchor. All in, Spotify…

Ford Bets Big on Design Thinking
Ford Bets Big on Design Thinking
Feb 8, 2019 // 1 min read

Why did Ford hire a furniture maker as CEO instead of someone with more automotive experience? The short story is because Jim Hackett understands the importance of designing products for the people who will use them.

4 Steps to a Human-Centered Business Model
4 Steps to a Human-Centered Business Model
Dec 6, 2017 // 7 min read

Understanding what people want and designing things that satisfy them is the most powerful way to achieve business goals. Whether you're selling products or services, you might find that traditional marketing isn't working as well as you'd hoped. No…

How to Conduct a Brand Check-In
How to Conduct a Brand Check-In
Oct 25, 2017 // 2 min read

Developing your brand isn't just a one-and-done deal. A business brand is like a living, breathing entity that requires ongoing care and maintenance. Just as you make adjustments and refinements in your life when things aren't working, the same goes…

Obsess Over Your Customers, Not Your Competition
Obsess Over Your Customers, Not Your Competition
Oct 25, 2016 // 5 min read

TL;DR - Your customers will be able to tell you more than your competitors ever will. Obsess over your customers - past, current and future - not your competition, and the results will speak for themselves.

Keep eCommerce Findability in Mind
Keep eCommerce Findability in Mind
Sep 9, 2016 // 3 min read

Replacing Shoes, Replacing Shopping Habits The story starts with a pair of Sam & Libby sandals I honestly didn't think I would like from Target. I was hesitant to join the metallic shoe trend, but these were a tactful mix of multiple metallics (how…