strategy

Don't Build a MVP!

August 16, 2019
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Design, User Experience, Design Thinking, Strategy, UX Strategy, Innovation, Product Strategy

A popular term in the startup world is MVP, or Minimum Viable Product. An MVP is the simplest version of your product that’s capable of demonstrating the value you have to offer the customer.

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The Importance of a Great Design Process

August 09, 2019
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Design, User Experience, Design Thinking, Strategy, Design Process

Ever notice a recurring theme in your life? I've had several conversations about process with people over the last few weeks. So many conversations, in fact, that I thought it was worth writing about here.

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The Solution Is Your Destination

August 02, 2019
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Design, User Experience, Design Thinking, Strategy, Innovation

It’s easy to fly from New York to London as a passenger. You get on the plane, listen to the announcements, order a drink, watch a couple movies, and then land in London. It’s all very uneventful.

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The Business Value of Design

March 15, 2019
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Design, Design Thinking, Entrepreneurship, Strategy, Human-Centered Design, Innovation, Product Strategy, Business

Look at the last 5 years. The black line is the S&P 500. The colored lines are companies who use human-centered design and design thinking as a core product strategy. Great design process drives real results. The trick is aligning the business goals…

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Spotify Wants all Your Ears

February 22, 2019
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Design, Strategy, Innovation, Product Strategy, Business

It's no secret that Spotify is pushing hard to get as many monthly subscribers as possible. It's all about the MRR. Last week they announced the acquisition of Gimlet (producers of severalgreatpodcasts you should try) and Anchor. All in, Spotify…

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Ford Bets Big on Design Thinking

February 08, 2019
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Design, Design Thinking, Strategy, Design Process, Innovation, Product Strategy, Business

Why did Ford hire a furniture maker as CEO instead of someone with more automotive experience? The short story is because Jim Hackett understands the importance of designing products for the people who will use them.

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4 Steps to a Human-Centered Business Model

December 06, 2017
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Design, Entrepreneurship, Strategy, Human-Centered Design, Product Strategy, Business

Understanding what people want and designing things that satisfy them is the most powerful way to achieve business goals. Whether you're selling products or services, you might find that traditional marketing isn't working as well as you'd hoped. No…

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How to Conduct a Brand Check-In

October 25, 2017
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Design, Process, Strategy, branding, Innovation, Business

Developing your brand isn't just a one-and-done deal. A business brand is like a living, breathing entity that requires ongoing care and maintenance. Just as you make adjustments and refinements in your life when things aren't working, the same goes…

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Obsess Over Your Customers, Not Your Competition

October 25, 2016
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Design, Strategy, Marketing, Customer Experience

TL;DR - Your customers will be able to tell you more than your competitors ever will. Obsess over your customers - past, current and future - not your competition, and the results will speak for themselves.

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Keep eCommerce Findability in Mind

September 09, 2016
Posted in

Design, User Experience, Strategy, User Interface Design

Replacing Shoes, Replacing Shopping Habits The story starts with a pair of Sam & Libby sandals I honestly didn't think I would like from Target. I was hesitant to join the metallic shoe trend, but these were a tactful mix of multiple metallics (how…

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