user experience

The Perpetual Validation Loop

September 30, 2019
Posted in

Design, User Experience, Design Thinking, Entrepreneurship, User Interface Design, Customer Experience, UX Strategy, Design Process, Innovation, Product Strategy, Business

You’re going to loop back and forth between prototyping and testing, so what happens when it feels like you’re not getting any traction? This will probably happen. Don’t panic. When you’re stuck in a perpetual loop, it’s usually because you’re not…

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Do you *really* understand your User Journey?

August 23, 2019
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Design, User Experience, UX Strategy, Innovation

A User Journey is basically what it sounds like: the journey a user goes on when trying to accomplish a task. For example, you might think it’s pretty easy to open your phone and post something on social media. True, but when we break down all the…

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Don't Build a MVP!

August 16, 2019
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Design, User Experience, Design Thinking, Strategy, UX Strategy, Innovation, Product Strategy

A popular term in the startup world is MVP, or Minimum Viable Product. An MVP is the simplest version of your product that’s capable of demonstrating the value you have to offer the customer.

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The Importance of a Great Design Process

August 09, 2019
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Design, User Experience, Design Thinking, Strategy, Design Process

Ever notice a recurring theme in your life? I've had several conversations about process with people over the last few weeks. So many conversations, in fact, that I thought it was worth writing about here.

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The Solution Is Your Destination

August 02, 2019
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Design, User Experience, Design Thinking, Strategy, Innovation

It’s easy to fly from New York to London as a passenger. You get on the plane, listen to the announcements, order a drink, watch a couple movies, and then land in London. It’s all very uneventful.

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The Difference Between UI and UX

March 29, 2019
Posted in

Design, User Experience, User Interface Design, UX Strategy

We're talking about this again? Okay. It's simple.

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The Biggest Design Problem on the Internet

March 08, 2019
Posted in

Design, User Experience, Customer Experience, Innovation

Authentication. Or in everyday terms, usernames and passwords. We all have too many, and managing them is a major pain. That pain is exponential for companies who have to manage credentials for their employees. I've seen corporate IT managers pull…

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Solid vs. Outline Icons: Which Are Faster to Recognize?

March 01, 2019
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Design, User Experience, Design Thinking, User Interface Design

No doubt you've seen lots of icons while using your favorite websites and apps. Have you ever thought about which icons are easier to recognize? Icons are one of those little details that can make or break the experience of using an app. They need…

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User Experience Design in a Virtual World

March 01, 2019
Posted in

Design, User Experience, UX Strategy, Innovation

Fortnite and Apex Legends are no doubt juggernauts in the game world. The difference many in the game community are calling out between these two game ecosystems is fascinating. 

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Empathy Maps: The Business of Putting Users First

August 15, 2017
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Design, User Experience, Design Thinking, Customer Experience, Design Process, Human-Centered Design, Innovation, Product Strategy

Working in UX, we take empathy for granted. To us, it may feel like an overused buzzword, but we don’t realize that the majority of the business world hasn’t heard “empathy” within the context of a professional organization before.

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