Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Topic: User Experience Design
Case Study: The UX of Booking a flight on 8 major airline websites.
Webinar // Aug 11, 2020 12:47:30 PM // 1 min read
Case Study: The UX of Booking a flight on 8 major airline websites.

We booked flights on 8 major airlines and captured each step of the process. Which one has the easiest booking flow? Watch the webinar to find out.

How Great Typography Makes Web Apps Faster & Easier to Use
Webinar // Aug 11, 2020 8:34:19 AM // 2 min read
How Great Typography Makes Web Apps Faster & Easier to Use

Most people just pick a few fonts from Google Fonts and think they’ve done everything they need to do. That might work for a simple website, but not if you’re serious about building a high-performance and scalable web or mobile app.

5 Steps for Conducting User Research the Right Way
Article // Jul 8, 2020 10:36:50 AM // 9 min read
5 Steps for Conducting User Research the Right Way

User research is one of the most impactful things you can do to improve your product. To make it an effective part of your design process, you need to adhere to some best practices and avoid shortcuts.

Apple’s Latest Announcements Will Improve Your Design Process
Article // Apr 16, 2020 5:25:02 PM // 2 min read
Apple’s Latest Announcements Will Improve Your Design Process

How Apple’s new iPhone SE and iPad trackpad support will change the way you design.

The Perpetual Validation Loop
Article // Sep 30, 2019 6:24:00 AM // 3 min read
The Perpetual Validation Loop

You’re going to loop back and forth between prototyping and testing, so what happens when it feels like you’re not getting any traction? This will probably happen. Don’t panic. When you’re stuck in a perpetual loop, it’s usually because you’re not…

Do you *really* understand your User Journey?
Article // Aug 23, 2019 3:02:00 PM // 2 min read
Do you *really* understand your User Journey?

A User Journey is basically what it sounds like: the journey a user goes on when trying to accomplish a task. For example, you might think it’s pretty easy to open your phone and post something on social media. True, but when we break down all the…

Don't Build a MVP!
Article // Aug 16, 2019 3:09:00 PM // 5 min read
Don't Build a MVP!

A popular term in the startup world is MVP, or Minimum Viable Product. An MVP is the simplest version of your product that’s capable of demonstrating the value you have to offer the customer.

The Importance of a Great Design Process
Article // Aug 9, 2019 3:22:00 PM // 2 min read
The Importance of a Great Design Process

Ever notice a recurring theme in your life? I've had several conversations about process with people over the last few weeks. So many conversations, in fact, that I thought it was worth writing about here.

The Solution Is Your Destination
Article // Aug 2, 2019 2:10:00 PM // 2 min read
The Solution Is Your Destination

It’s easy to fly from New York to London as a passenger. You get on the plane, listen to the announcements, order a drink, watch a couple movies, and then land in London. It’s all very uneventful.

The Difference Between UI and UX
Article // Mar 29, 2019 2:23:00 PM // 2 min read
The Difference Between UI and UX

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