Our Latest Insights

How we think and what we’re working on.

The UX of Thanksgiving
The UX of Thanksgiving
Nov 23, 2015 // 2 min read

THANKSGIVING CAN BE SUCH A DELIGHTFUL EXPERIENCE. There are mountains of mashed potatoes, heaps of stuffing, and, of course, pumpkin pie. But there are also things that can make the holiday not so enjoyable. These things include, but are not limited…

Seeing Green: ROI and UX Design
Seeing Green: ROI and UX Design
Nov 13, 2015 // 3 min read

Have you heard the news? Companies that hire competent user-experience designers are seeing green. By green, I mean cash. Like, dollar bills, y’all (in the words of the O’Jays).

3 Ways Friction Can Ruin User Experience
3 Ways Friction Can Ruin User Experience
Oct 22, 2015 // 3 min read

There is a reason why perpetual motion is scientifically impossible to achieve. Friction. Friction exists at every level in our physical world, and it should be applied to the digital world, too. It’s an important factor in the design of websites,…

Spicing Up UX Design
Spicing Up UX Design
Oct 20, 2015 // 5 min read

Inarguably, in today’s day and age, a business’ ability to connect with its customers is critical to success. There’s a new standard when it comes to engaging the consumer, and it can be summed up in one word: emotion. Customers don’t just want to…

How 7 UX Decisions Lead to Better Design
How 7 UX Decisions Lead to Better Design
Oct 12, 2015 // 4 min read

When it comes to a company’s online success, it almost goes without saying that user experience is key. It’s becoming apparent, however, that digital-design culture is oversaturated with all things UX. The term “UX” is approaching buzz-phrase…