Our Latest Insights

How we think and what we’re working on.

The Perpetual Validation Loop
The Perpetual Validation Loop
Sep 30, 2019 // 3 min read

You’re going to loop back and forth between prototyping and testing, so what happens when it feels like you’re not getting any traction? This will probably happen. Don’t panic. When you’re stuck in a perpetual loop, it’s usually because you’re not…

The Difference Between UI and UX
The Difference Between UI and UX
Mar 29, 2019 // 2 min read

We're talking about this again? Okay. It's simple.

Solid vs. Outline Icons: Which Are Faster to Recognize?
Solid vs. Outline Icons: Which Are Faster to Recognize?
Mar 1, 2019 // 1 min read

No doubt you've seen lots of icons while using your favorite websites and apps. Have you ever thought about which icons are easier to recognize? Icons are one of those little details that can make or break the experience of using an app. They need…

UX Design, UI Design and No Design  —  Oh My!
UX Design, UI Design and No Design  —  Oh My!
Aug 8, 2017 // 5 min read

Can I share with you that I am not that fun at parties. For those of you who have met me in person, that will make sense, and you won’t be surprised that my go-to small talk question (a party faux-pas) is “what do you do for work?” I actually love…

Keep eCommerce Findability in Mind
Keep eCommerce Findability in Mind
Sep 9, 2016 // 3 min read

Replacing Shoes, Replacing Shopping Habits The story starts with a pair of Sam & Libby sandals I honestly didn't think I would like from Target. I was hesitant to join the metallic shoe trend, but these were a tactful mix of multiple metallics (how…

Mobile Navigation Starts with the User
Mobile Navigation Starts with the User
Aug 16, 2016 // 8 min read

On Mobile Devices, finding your way on apps or websites of any significant size can be frustrating. You’re faced with one of three options: limited navigation items that fit on the side or top, truncated to save room with a link to “view full site”;…

Good UX Wouldn’t Be So Hard to Find
Good UX Wouldn’t Be So Hard to Find
Jul 27, 2016 // 2 min read

As a UI designer, it is pretty easy to find yourself encountering bad UX design examples.

Don't Be Interface Incompetent
Don't Be Interface Incompetent
Dec 1, 2015 // 6 min read

We’ve all experienced it. You open a website or an app for the first time and immediately feel confused about where to start. Not a great sign.