Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Topic: User Interface Design
Mike Dick - SurveyMonkey
Podcast // Apr 2, 2019 8:00:14 AM // 1 min read
Mike Dick - SurveyMonkey

How do you go about creating a single design system to support multiple brands and products at the same time? What’s the impact of design systems for startups vs large companies? We’ll find out in today’s conversation with SurveyMonkey’s Mike Dick.

The Difference Between UI and UX
Article // Mar 29, 2019 2:23:00 PM // 2 min read
The Difference Between UI and UX

We're talking about this again? Okay. It's simple.

Solid vs. Outline Icons: Which Are Faster to Recognize?
Article // Mar 1, 2019 8:00:00 AM // 1 min read
Solid vs. Outline Icons: Which Are Faster to Recognize?

No doubt you've seen lots of icons while using your favorite websites and apps. Have you ever thought about which icons are easier to recognize? Icons are one of those little details that can make or break the experience of using an app. They need…

UX Design, UI Design and No Design  —  Oh My!
Article // Aug 8, 2017 12:08:00 PM // 5 min read
UX Design, UI Design and No Design  —  Oh My!

Can I share with you that I am not that fun at parties. For those of you who have met me in person, that will make sense, and you won’t be surprised that my go-to small talk question (a party faux-pas) is “what do you do for work?” I actually love…

Collin Miller - The Onion
Podcast // May 9, 2017 12:33:36 AM // 27 min read
Collin Miller - The Onion

Collin Miller is a Staff Engineer at The Onion and Fusion Media Group. His focus is on the front-end, JavaScript, and component architecture. He works in the framework of Cultural Historical Activity Theory to justify the necessity of team-led…

Nate Whitson - LinkedIn
Podcast // Apr 18, 2017 1:00:06 AM // 40 min read
Nate Whitson - LinkedIn

Nate Whitson is a designer and storyteller focused on building impactful, meaningful, and effective experiences that build value at scale. He believes in the power of narrative to change and persuade, the power of design to create good in the world,…

Keep eCommerce Findability in Mind
Article // Sep 9, 2016 12:32:00 PM // 3 min read
Keep eCommerce Findability in Mind

Replacing Shoes, Replacing Shopping Habits The story starts with a pair of Sam & Libby sandals I honestly didn't think I would like from Target. I was hesitant to join the metallic shoe trend, but these were a tactful mix of multiple metallics (how…

Mobile Navigation Starts with the User
Article // Aug 16, 2016 12:06:00 PM // 8 min read
Mobile Navigation Starts with the User

On Mobile Devices, finding your way on apps or websites of any significant size can be frustrating. You’re faced with one of three options: limited navigation items that fit on the side or top, truncated to save room with a link to “view full site”;…

Good UX Wouldn’t Be So Hard to Find
Article // Jul 27, 2016 7:05:00 AM // 2 min read
Good UX Wouldn’t Be So Hard to Find

As a UI designer, it is pretty easy to find yourself encountering bad UX design examples.

10 Commandments of Visual Communication
Article // Jan 6, 2016 10:37:00 AM // 9 min read
10 Commandments of Visual Communication

When it comes to visual communication, what you see is what you get. There are no second chances, no redos. Visuals are an enormously effective form of communication, but they’re also fairly unforgiving. Studies have shown time and again that visual…

Together we can make it happen.

Your customers, your team, and your company need real results. That’s exactly what we deliver.

Outcomes We Produce

We thrive on understanding your business, your customers, and how to build products that create real value.

Explore Our Services