Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

How Your Customer's Brain Decides What to Pay For
Article // Jul 5, 2019 10:00:00 AM // 2 min read
How Your Customer's Brain Decides What to Pay For

The interplay between the three factors of your customer's needs, wants, and fears affects the perceived value of your product. Which is hugely important because it plays into how people decide what to pay.

Jasjit Singh - Thinkful
Podcast // Mar 30, 2017 1:58:00 PM // 32 min read
Jasjit Singh - Thinkful

Jasjit is a serial entrepreneur with three start-ups under his belt. He's also done stints at Bridgewater and Redfin. He's currently a General Manager with Thinkful, which is on a mission to de-risk education and close the skills gaps in tech…

Value-First Communication
Article // Jan 31, 2017 6:05:00 AM // 8 min read
Value-First Communication

Communication is one of those tricky things that we only notice when it’s done poorly. As a marketer, you know the product you’re positioning has value. But do you know how to effectively communicate that value to your customers and prospects?…

Obsess Over Your Customers, Not Your Competition
Article // Oct 25, 2016 2:21:00 PM // 5 min read
Obsess Over Your Customers, Not Your Competition

TL;DR - Your customers will be able to tell you more than your competitors ever will. Obsess over your customers - past, current and future - not your competition, and the results will speak for themselves.

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