ux strategy

The Perpetual Validation Loop

September 30, 2019
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Design, User Experience, Design Thinking, Entrepreneurship, User Interface Design, Customer Experience, UX Strategy, Design Process, Innovation, Product Strategy, Business

You’re going to loop back and forth between prototyping and testing, so what happens when it feels like you’re not getting any traction? This will probably happen. Don’t panic. When you’re stuck in a perpetual loop, it’s usually because you’re not…

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What Makes a Healthy Design Team Healthy?

August 30, 2019
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Design, Design Thinking, UX Strategy, Design Process, Design Method

This has been an interesting week. Monday I attended a product404 event where my friend Butler Raines talked about creating a product-led organization at SalesLoft. Then my book was released on Tuesday and my inbox exploded with questions like "why…

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Do you *really* understand your User Journey?

August 23, 2019
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Design, User Experience, UX Strategy, Innovation

A User Journey is basically what it sounds like: the journey a user goes on when trying to accomplish a task. For example, you might think it’s pretty easy to open your phone and post something on social media. True, but when we break down all the…

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Don't Build a MVP!

August 16, 2019
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Design, User Experience, Design Thinking, Strategy, UX Strategy, Innovation, Product Strategy

A popular term in the startup world is MVP, or Minimum Viable Product. An MVP is the simplest version of your product that’s capable of demonstrating the value you have to offer the customer.

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The UX of International Travel

June 07, 2019
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Design, UX Strategy, Customer Navigation, Travel

I’m writing this from the airport in Bucharest, Romania. Techsylvania (a leading tech conference of Eastern Europe) has invited me Cluj-Napoca to talk about my upcoming book and lead a workshop on Human-Centered Product Design. What better way to…

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The Difference Between UI and UX

March 29, 2019
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Design, User Experience, User Interface Design, UX Strategy

We're talking about this again? Okay. It's simple.

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When Business Goals ≠ User Goals

March 15, 2019
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Design, Entrepreneurship, UX Strategy, Human-Centered Design, Innovation, Business

Twelve years ago at a SXSW afterparty Jeremy Keith, a fellow designer, first told me about "Twitter". It was just a fledgling text message service at the time. At his encouragement, at 1:28 PM on March 10th 2007 I sent a text message to 40404 (this…

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User Experience Design in a Virtual World

March 01, 2019
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Design, User Experience, UX Strategy, Innovation

Fortnite and Apex Legends are no doubt juggernauts in the game world. The difference many in the game community are calling out between these two game ecosystems is fascinating. 

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Sprinting Like a Designer

July 11, 2017
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Design, User Experience, UX Strategy

So you know how the Olympics has a bunch of different sports? Sports where individuals are competing for time? We can all agree that there are different kinds of sprinters — runners, cyclists, swimmers, oh my! What if there were also other kinds…

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