Our Latest Insights

How we think and what we’re working on.

The Perpetual Validation Loop
The Perpetual Validation Loop
Sep 30, 2019 // 3 min read

You’re going to loop back and forth between prototyping and testing, so what happens when it feels like you’re not getting any traction? This will probably happen. Don’t panic. When you’re stuck in a perpetual loop, it’s usually because you’re not…

What Makes a Healthy Design Team Healthy?
What Makes a Healthy Design Team Healthy?
Aug 30, 2019 // 3 min read

This has been an interesting week. Monday I attended a product404 event where my friend Butler Raines talked about creating a product-led organization at SalesLoft. Then my book was released on Tuesday and my inbox exploded with questions like "why…

Do you *really* understand your User Journey?
Do you *really* understand your User Journey?
Aug 23, 2019 // 2 min read

A User Journey is basically what it sounds like: the journey a user goes on when trying to accomplish a task. For example, you might think it’s pretty easy to open your phone and post something on social media. True, but when we break down all the…

Don't Build a MVP!
Don't Build a MVP!
Aug 16, 2019 // 5 min read

A popular term in the startup world is MVP, or Minimum Viable Product. An MVP is the simplest version of your product that’s capable of demonstrating the value you have to offer the customer.

The UX of International Travel
The UX of International Travel
Jun 8, 2019 // 4 min read

I’m writing this from the airport in Bucharest, Romania. Techsylvania (a leading tech conference of Eastern Europe) has invited me Cluj-Napoca to talk about my upcoming book and lead a workshop on Human-Centered Product Design. What better way to…

The Difference Between UI and UX
The Difference Between UI and UX
Mar 29, 2019 // 2 min read

We're talking about this again? Okay. It's simple.

When Business Goals ≠ User Goals
When Business Goals ≠ User Goals
Mar 15, 2019 // 3 min read

Twelve years ago at a SXSW afterparty Jeremy Keith, a fellow designer, first told me about "Twitter". It was just a fledgling text message service at the time. At his encouragement, at 1:28 PM on March 10th 2007 I sent a text message to 40404 (this…

User Experience Design in a Virtual World
User Experience Design in a Virtual World
Mar 1, 2019 // 2 min read

Fortnite and Apex Legends are no doubt juggernauts in the game world. The difference many in the game community are calling out between these two game ecosystems is fascinating. 

Sprinting Like a Designer
Sprinting Like a Designer
Jul 11, 2017 // 4 min read

So you know how the Olympics has a bunch of different sports? Sports where individuals are competing for time? We can all agree that there are different kinds of sprinters — runners, cyclists, swimmers, oh my! What if there were also other kinds…