Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Product & Design Leadership in the New Normal
Webinar // May 6, 2020 6:00:00 PM // 1 min read
Product & Design Leadership in the New Normal

The world has been turned upside down. The things we build and how we build them might never be the same. How are some of the smartest product people adapting and thinking about the future? HEAR FROM INDUSTRY LEADERS ON HOW THEY ARE: Leading Remote…

Preparing Your Product Strategy for the New Normal
Webinar // Apr 23, 2020 2:45:00 PM // 1 min read
Preparing Your Product Strategy for the New Normal

If you don’t adapt to the new normal you’ll be left behind by companies who do. What do you need to change your product strategy to adjust to changing customer preferences and demands? Is your company prepared to meet the New Normal of customer…

Apple’s Latest Announcements Will Improve Your Design Process
Article // Apr 16, 2020 5:25:02 PM // 2 min read
Apple’s Latest Announcements Will Improve Your Design Process

How Apple’s new iPhone SE and iPad trackpad support will change the way you design.

Why You Should Consider Hybrid Project Management
Article // Apr 15, 2020 12:07:13 PM // 3 min read
Why You Should Consider Hybrid Project Management

There is nothing quite like officially kicking off a new project. The timeline is clear, to-do lists are organized, messages are all in place. It’s what happens next that matters.

Shaping Your New Normal
Article // Mar 24, 2020 1:03:43 PM // 3 min read
Shaping Your New Normal

Everyone will have to adjust to changes in the world after the COVID-19 crisis is behind us. The "In-Person Economy" is eroding. Remote work will be more common. People will expect to do more things online than ever before. Many of the old norms you…

The Perpetual Validation Loop
Article // Sep 30, 2019 6:24:00 AM // 3 min read
The Perpetual Validation Loop

You’re going to loop back and forth between prototyping and testing, so what happens when it feels like you’re not getting any traction? This will probably happen. Don’t panic. When you’re stuck in a perpetual loop, it’s usually because you’re not…

The Power of a Customer Advisory Council
Article // Sep 9, 2019 8:22:00 PM // 2 min read
The Power of a Customer Advisory Council

As long as you’re continuously talking to your customers, you don’t necessarily have to add more features, but you do need to improve how well you’re solving their problems. A great way to do this early on is by forming an advisory council.

What Makes a Healthy Design Team Healthy?
Article // Aug 30, 2019 6:02:00 PM // 3 min read
What Makes a Healthy Design Team Healthy?

This has been an interesting week. Monday I attended a product404 event where my friend Butler Raines talked about creating a product-led organization at SalesLoft. Then my book was released on Tuesday and my inbox exploded with questions like "why…

Do you *really* understand your User Journey?
Article // Aug 23, 2019 3:02:00 PM // 2 min read
Do you *really* understand your User Journey?

A User Journey is basically what it sounds like: the journey a user goes on when trying to accomplish a task. For example, you might think it’s pretty easy to open your phone and post something on social media. True, but when we break down all the…

Don't Build a MVP!
Article // Aug 16, 2019 3:09:00 PM // 5 min read
Don't Build a MVP!

A popular term in the startup world is MVP, or Minimum Viable Product. An MVP is the simplest version of your product that’s capable of demonstrating the value you have to offer the customer.

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