Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

How to Speed Up the Design of Digital Products
Webinar // Jul 10, 2020 12:04:47 PM // 1 min read
How to Speed Up the Design of Digital Products

One of the biggest challenges in digital product development today is the time it takes to design something of quality. Many designers insist on creating a custom design system for each project they take on, regardless of how well other conventions…

5 Steps for Conducting User Research the Right Way
Article // Jul 8, 2020 10:36:50 AM // 9 min read
5 Steps for Conducting User Research the Right Way

User research is one of the most impactful things you can do to improve your product. To make it an effective part of your design process, you need to adhere to some best practices and avoid shortcuts.

Serve your customers, not your competition.
Article // Jun 25, 2020 10:00:52 AM // 9 min read
Serve your customers, not your competition.

Just because you and your competitor are targeting the same market doesn’t mean you target the same customer. Spend enough time in any company and you’ll find yourself in a meeting listening to someone say “Our competitor has XYZ features. We should…

How OOUX will Transform Your Product Design Thinking.
Webinar // Jun 3, 2020 5:00:00 PM // 1 min read
How OOUX will Transform Your Product Design Thinking.

Object-Oriented UX is a digital design philosophy that respects the fact that people think in objects.

Product & Design Leadership in the New Normal
Webinar // May 6, 2020 6:00:00 PM // 1 min read
Product & Design Leadership in the New Normal

The world has been turned upside down. The things we build and how we build them might never be the same. How are some of the smartest product people adapting and thinking about the future? HEAR FROM INDUSTRY LEADERS ON HOW THEY ARE: Leading Remote…

Preparing Your Product Strategy for the New Normal
Webinar // Apr 23, 2020 2:45:00 PM // 1 min read
Preparing Your Product Strategy for the New Normal

If you don’t adapt to the new normal you’ll be left behind by companies who do. What do you need to change your product strategy to adjust to changing customer preferences and demands? Is your company prepared to meet the New Normal of customer…

Apple’s Latest Announcements Will Improve Your Design Process
Article // Apr 16, 2020 5:25:02 PM // 2 min read
Apple’s Latest Announcements Will Improve Your Design Process

How Apple’s new iPhone SE and iPad trackpad support will change the way you design.

Why You Should Consider Hybrid Project Management
Article // Apr 15, 2020 12:07:13 PM // 3 min read
Why You Should Consider Hybrid Project Management

There is nothing quite like officially kicking off a new project. The timeline is clear, to-do lists are organized, messages are all in place. It’s what happens next that matters.

Shaping Your New Normal
Article // Mar 24, 2020 1:03:43 PM // 3 min read
Shaping Your New Normal

Everyone will have to adjust to changes in the world after the COVID-19 crisis is behind us. The "In-Person Economy" is eroding. Remote work will be more common. People will expect to do more things online than ever before. Many of the old norms you…

The Perpetual Validation Loop
Article // Sep 30, 2019 6:24:00 AM // 3 min read
The Perpetual Validation Loop

You’re going to loop back and forth between prototyping and testing, so what happens when it feels like you’re not getting any traction? This will probably happen. Don’t panic. When you’re stuck in a perpetual loop, it’s usually because you’re not…

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