Leading Marketing Automation Platform

We created a consistent look for a web application UI to improve usability and development for greater team efficiency.

The Challenge

The executive team noticed a lack of consistency across their web application. We were asked to create a Design System that would modernize the UI and empower their teams to work faster and more efficiently.

What We Did

Our designers work directly with their internal teams to identify inconsistencies in the UI, create components for the Design System, and provide guidance for implementation. We also participate in regular strategy meetings with the product and business teams to provide guidance and insights for new features and enhancements to the product suite.

The Outcome

Their developers are able to focus on solving functional problems and no longer have to spend time recreating UI components, so they can move faster and release more updates. Usage of the Design System also creates greater UI consistency across the application, leading to higher customer satisfaction and a decrease in support requests.