Dan Mall is a creative director and advisor from Philly. He’s the founder and executive director of SuperFriendly, a design collaborative that gives clients direction. Dan is an enthralled husband & dad, author of Pricing Design, and co-founder of SuperBooked, a service that helps you find work with a little help from your friends. He writes about design and other issues on Twitter and on his industry-recognized site, danmall.me.

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Lots of people think product design is just about buttons, images, features, and workflow, but there’s a whole lot more. Next up I talk to Dan Mall about how building a culture of design helps companies build better products.