Product Strategy & Design Insights

Explore how we think, how we work, and what we’re working on through our collection of articles, podcast discussions, and webinars.

Great Design Is Non-Negotiable — Here’s the Science to Prove It
Article // Mar 31, 2021 11:20:46 AM // 7 min read
Great Design Is Non-Negotiable — Here’s the Science to Prove It

Great design is not a luxury. It’s a necessity.   This bears repeating: Great design, a product that looks good and works well, is essential for success. Software has matured enough that you simply will not succeed with an ugly, ill-conceived…

Optimize Your Team by Applying Brain Science
Podcast // Mar 26, 2021 10:40:10 AM // 1 min read
Optimize Your Team by Applying Brain Science

The tech industry is full of stereotypes. The business exec who only talks in MBA acronyms and spreadsheets. The developer who’d rather code alone in a dark room than attend a co-worker’s birthday lunch. The diva designer who always insists on more…

Your Team’s Efficiency Depends on Empathy
Podcast // Mar 17, 2021 9:00:00 AM // 1 min read
Your Team’s Efficiency Depends on Empathy

Speed is a key ingredient in a successful product design process. After all, if you can’t iterate fast enough, you risk losing the market for your product. Not to mention that a poor design process drains your resources.  But, when a project stalls,…

Strategies for Getting Stakeholder Buy-In on User Research Findings
Article // Mar 10, 2021 10:16:37 AM // 5 min read
Strategies for Getting Stakeholder Buy-In on User Research Findings

Are you ignoring your customers?  If you’ve done any user research, even with just a few customers, you’ve likely uncovered very obvious customer pain points that can be fixed. While these customer insights are valuable and actionable, it can be…

Track These 2021 Fintech Trends to Stay Relevant
Article // Mar 3, 2021 10:31:36 AM // 7 min read
Track These 2021 Fintech Trends to Stay Relevant

Is your inbox flooded with emails predicting trends for 2021? While trend forecasting might seem overdone or cliche, like joining a gym January 1, there’s good reason to reflect on themes emerging in your industry. 

Jacob Glenn of M Genio: How to Scope Innovation Projects
Podcast // Mar 2, 2021 11:04:31 AM // 1 min read
Jacob Glenn of M Genio: How to Scope Innovation Projects

Because of today’s advanced technology and malleable software, there’s almost no product idea that’s too outlandish to create in some form. While it’s exciting to have seemingly endless possibilities, actually ideating and making truly new,…

How Shopify Guides Consistent Product Improvements
Podcast // Feb 26, 2021 10:56:06 AM // 1 min read
How Shopify Guides Consistent Product Improvements

About This Episode It’s easy to get caught up in the excitement of dropping big, bold, and shocking product changes without a lot of forethought. But, unless you’re Apple or Tesla, this approach to design isn’t sustainable. 

Why Innovation Labs Don’t Work (and What to Do Instead)
Article // Feb 5, 2021 1:28:19 PM // 5 min read
Why Innovation Labs Don’t Work (and What to Do Instead)

What if you could lose weight by putting your friend on a diet? You could eat whatever you want and reap the benefits of your friend’s healthy habits by proxy. Scale this model to the masses and you’d be alarmingly rich. 

Troubleshooting Common Product Design Mistakes with Ryan Frederick of AWH
Podcast // Jan 22, 2021 12:57:30 PM // 1 min read
Troubleshooting Common Product Design Mistakes with Ryan Frederick of AWH

It’s human nature to want to solve problems as soon as they come into view — no matter if the problem is worth your efforts in the first place. We’re also wired to think a complex problem warrants an equally complex solution. 

3 Steps to Faster Product Design Through Cross-Team Collaboration
Article // Jan 19, 2021 10:29:24 AM // 6 min read
3 Steps to Faster Product Design Through Cross-Team Collaboration

You know you need to keep pace with competitors, but you can’t seem to release new products or updates fast enough. And it’s not because you don’t have inventive ideas or dedicated employees. It’s too often the result of dysfunctional or inadequate…

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