Making software on a global scale is really hard. You have to know what each person is trying to do and how to tailor the experience to their specific needs.

In today’s chat with Arin Bowmick we’ll look at how IBM uses design thinking to do just that.

Arin is Vice President, Design at IBM based in San Francisco, California. He heads the user experience and design practice for IBM Cloud. With vast experience in enterprise UX and a Masters degree in HCI, Arin has served in multiple leadership roles in the technology industry, and is the author of several design patents and publications. He currently heads the design team at IBM Hybrid Cloud.

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