The question that we’re all asking today: How do you sustain your differentiation in shifting market conditions?

Furthermore, how do you build consumer loyalty in a world where products and technologies are copied almost instantly and brands struggle to differentiate themselves?

In this conversation, J Cornelius and Udaiyan Jatar (“UJ”), Founder of Blue Earth Network, discussed what it takes for an organization to be truly different, how to fight against the rapid product commoditization that is occurring in the 21st century, and the most important factor in establishing brand affinity. 

Coca-Cola bottles

 
Topics include:
  • Why do some brands transcend their competitors so much faster today?
  • The two forces of differentiation
  • How do you sustain your differentiation in shifting market conditions?
  • The positive impacts of aligning your front and back office
  • The “Iceberg Analogy” behind product design
  • How do you create brand affinity?


“Our minds are so easily pulled towards the physical and tangible point of difference that we ignore the most valuable point of difference which is what I like to call the human experience” – UJ