About Udaiyan Jatar:
Udaiyan Jatar, widely known as "UJ," has been spearheading transformation initiatives for global organizations for decades. He's led global brand development and marketing at Procter & Gamble and Coca-Cola and been an educator and board member at the Presidio Graduate School and Georgia Tech Institute of Technology. He now runs Blue Earth Network, a platform for creating systemic change and sustainable differentiation for organizations of all sizes.
UJ’s TEDx talk, The 7 Disciplines for Building a Transcendent Brand, explains the counterintuitive disciplines that helped small entrepreneurs create iconic brands like Apple, Coca-Cola, and Harley-Davidson that eventually "transcended" global culture. These brands pass the tattoo test.
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