Why is your typography important? Typography impacts the user’s experience, mood, and relationship with your product.

Most people just pick a few fonts from Google Fonts and think they’ve done everything they need to do. That might work for a simple website, but not if you’re serious about building a high-performance and scalable web or mobile app. 

There can be real implications to the user experience based on what size or type of font you use. For example, Helvetica is not well designed for small displays where the letters e and c or the numbers 8, 6, and 9 can be difficult to distinguish, and possibly deadly when used on things such as prescription labels for the elderly. 

If you’re a Product Manager & Designer, then this is a must-see.

In this webinar, J and Jason discussed:

  • The importance of selecting the right fonts for the job.
  • How subtle changes to the way fonts render can have a massive impact on app usability.
  • How optimizing your font stack can create dramatic performance improvements and save money.
  • Why you should care about “variable fonts.


Jason Pamental

Jason spends much of his time working with clients to establish their typographic systems and digital strategy, helping design and development teams works smarter and faster, and running workshops about all of the above. He is a seasoned design and user experience strategy leader with over 25 years’ experience on the web in both creative and technical roles, and an Invited Expert to the W3C Web Fonts Working Group. His focus on web typography and digital strategy has been a natural outgrowth of that synthesis of technology and design.

Since 2010 he’s been researching and writing on typography for the web and digital platforms, and is a regular participant in web standards and browser development conversations. He’s publisher of Web Typography News, author of Responsive Typography from O’Reilly, articles for TYPE Magazine, .Net Magazine, PRINT Magazine, HOW, Monotype.com, and more. He’s also a frequent podcast guest, having appeared on The Web Ahead, The Big Web Show, Boagworld, Non-Breaking Space, and others. Author of online courses for Aquent’s Gymnasium platform and Frontend Masters.

He’s an experienced speaker and workshop leader, having presented at over 100 national and international conferences and to numerous in-house teams. With an educational background in Graphic Design and decades of technical experience, he is equally at home discussing the benefits of good typography in branding, expanding upon the changing nature of typography on digital platforms, and how best to improve performance and technical implementations on the web.

An avid road cyclist and reformed full-time competitor, he still grapples with the eternal question “if it’s not on Strava, did it really happen?” The real story: mainly he just follows Tristan and Tillie around Turner Reservoir, posting photos on Instagram.